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Work Background
f1Studioz - Enterprise UX / UI Design CompanySenior User Experience Designer
Apr. 2023Hyderabad, Telangana, IndiaI spearheaded a groundbreaking project focused on establishing a robust online presence for a new business venture for Aditya Birla. Leveraging my extensive experience in user experience (UX) design, I played a pivotal role in leading the project from conception to execution. My responsibilities encompassed not only creating the website but also developing a comprehensive 2-year roadmap to ensure its long-term success. This involved conducting thorough market research, identifying user needs and preferences, and aligning the website's design with the overarching business objectives. Throughout the project, I collaborated closely with cross-functional teams, including developers, marketers, and business stakeholders, to ensure alignment and cohesion across all aspects of the website development process. Additionally, I employed user-centered design principles and methodologies to create intuitive and engaging user interfaces that resonate with the target audience.
Idealake Information Technologies Pvt. Ltd.Sr. UX / UI Designer
Oct. 2021 - Apr. 2023Mumbai, Maharashtra, IndiaManaged and mentored a high-performance team of 15+ designers
Implemented lean UX, achieving 15% faster project timelines through improved client communication and reduced rework
Collaborated with cross-functional teams to develop product roadmaps. Spearheaded multiple stakeholders interactions and managed clients like HDFC Bank, Axis Bank, L&T, Kotak Bank, Future Generali, Union MF among others to create, maintain and redesign their various digital products and solve complex design problems ensuring seamless and elevated user experience.
Think Design CollaborativeUser Experience Designer
Jun. 2020 - Sep. 2021Mumbai, Maharashtra, IndiaWorked along with the high performing team to design the entire SAAS application for TCS called Ignio AIOps. Collaborated with diverse stakeholders to define technical and functional requirements, ideated user flows and wireframes, created an effective information architecture for a complex system with multiple user roles and hierarchies. As a UI/UX Designer for the Motilal Oswal website, was a part of team working on comprehensive redesign aimed at enhancing user experience by leveraging data-driven insights and user feedback. This successfully resulted in increase in User engagement by 35% within the first three months of the redesign. Also Bounce rate decreased by 25%, and Average session duration increased by 20%
JioUser Interface Designer
Jan. 2020 - May. 2020Navi Mumbai, Maharashtra, IndiaWorked as an UI Designer on projects like Jio Mart and My Jio App. Assisted teams in creating micro-interaction and engaging visuals for the applications.
D3 Design StudioUI UX Designer
Jan. 2018 - May. 2020Mumbai, Maharashtra, IndiaWorked with multiple start-ups and studios as a freelancer across multiple domains like EdTech, E-Com, Health Care, Entertainment.
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