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Work Background
StantecSenior Visual Communication Designer
Jun. 2018GlobalAs a vital contributor to the global Buildings team at Stantec, I am at the forefront of delivering highly creative digital and print design solutions. My expertise extends to designing sophisticated presentations, pursuit proposals, websites, infographics, lookbooks, and brochures. One of my key responsibilities is leading the design of Stantec's interactive publication, 'Design Quarterly,' a showcase of innovative design that elevates our brand and aligns with crucial strategic objectives for the Buildings sector. Proficient in the Adobe Creative Suite and Microsoft Office, I am not only a designer but also a mentor, offering guidance and design critiques to peers. Actively engaged in pushing the boundaries of graphic design and branding within Stantec, I put my heart, soul, and immense talent into projects that make a significant impact. Notably, I've been responsible for the design development on major proposals that have led to huge wins and revenue increases. I take pride in collaborating fully with practitioners and marketing to continue raising the bar of graphic design at Stantec.
Treehouse CreativeArt Director
Jul. 2014 - Jun. 2018Oakville, OntarioInstrumental in achieving a remarkable 300% increase in sales revenue within the first 6 months by spearheading the creation of new marketing materials and executing a comprehensive redesign of the main publication. Collaborating seamlessly with clients, senior executives, copywriters, and marketers on a daily basis, I played a pivotal role in executing advertising projects for client accounts valued between $50K and $100K. As a highly effective and trusted communicator, I contributed to the management, growth, and development of client accounts. Additionally, I led photoshoots for publications, conceptualized and developed brand new publications, and crafted unique brand campaigns, directories, awards booklets, and interactive creative presentations that consistently impressed clients. My expertise extends to web design using WordPress, where I successfully contributed to the growth of several clients' online presence. Furthermore, I achieved substantial growth on multiple social media accounts through strategic design and content initiatives.
Today's ParentGraphic Designer
Oct. 2012 - Jan. 2013Toronto, Canada AreaEmbarked on a dynamic journey as a Graphic Designer at Today's Parent magazine, where creativity knows no bounds. Fueled by a passion for design, I eagerly shadowed senior designers and art directors, immersing myself in the intricate process of crafting compelling publications. In this immersive experience, I honed my skills in developing editorial concepts, breathing life into illustrations, and meticulously crafting layouts that told stories beyond words. Each day presented an opportunity to blend imagination with design principles, creating a visual symphony that resonated with Today's Parent's diverse audience. This role not only deepened my understanding of graphic design but also fostered a love for transforming ideas into captivating visuals. From concept to execution, I thrived in an environment that celebrated innovation, pushing the boundaries of design to new heights.
Rogers Consumer Publishing and Digital Media GroupGraphic Designer/Layout Specialist
Sep. 2012 - Aug. 2014Toronto, Ontario• Contributed to the creation of high-quality, award-winning multi-platform content with a dedicated team.
• Recognized for visionary layout designs on print magazines, websites, and tablet editions.
• Played a crucial role in designing Wal-Mart Live Better's print magazine, website, and tablet edition, reaching over 1 million-plus circulation and targeting Canadian moms.
• Designed sophisticated layouts for Today’s Parent, Air Miles & Canadian Tire Magazine, and crafted strategic advertisements for L’Oreal.
• Collaborated effectively within the team, contributing to front cover layouts for custom digital/print magazines and participating in photoshoots.
Presented innovative ideas, challenging the editorial teams.
• Contributed to the success of Walmart Live Better, receiving six Custom Content Council Pearl Awards and two Canadian Marketing Association awards in its first year; consistently sold out in Walmart Supercentre locations within two to three weeks.
Process Design & CommunicationGraphic Design Intern
May. 2012 - Jun. 2012Woodbridge, ONDive into my journey as a Graphic Design Intern at Process Design and Communications, where creativity meets purpose. I immersed myself in a diverse array of projects, contributing to the vibrant tapestry of web and corporate identity initiatives for a broad spectrum of clients. From translating ideas into compelling visual narratives to shaping distinctive corporate identities, my internship at Process Design and Communications was a dynamic exploration of design innovation. With each project, I honed my skills in delivering impactful visual solutions while contributing to the unique storytelling of each client. This experience not only expanded my design acumen but also solidified my passion for creating meaningful and visually compelling experiences across digital and branding landscapes.
Torrent Brand Design Inc.Founder, Design Director
Jan. 2010Passionate about the retail sector, I specialize in elevating the branding and visual presence of diverse businesses. With a rich background spanning since 2010, I bring extensive experience to the table. My expertise encompasses creating high-end presentations for North American clients, designing captivating food packaging and dielines for supermarkets, and developing comprehensive branding campaigns. Having owned and managed several businesses, I approach graphic design with a holistic understanding of entrepreneurship. In my work, I bring a keen focus to the retail industry, thriving in enhancing overall brand aesthetics. This extends to the thoughtful curation of visual merchandising strategies, meticulous label design, and the optimization of sales aspects tailored to various business contexts.
Astra GraphicsGraphic Design Internship | Print Shop Experience
Jan. 2008 - Jun. 2008Burlington, Ontario, CanadaEmbarked on a transformative Graphic Design Internship within a dynamic print shop, collaborating closely with six seasoned senior designers and mentors. Immersed in a real-world client-centric environment, I delved into the intricacies of client accounts, channeling creativity into tangible design solutions. Navigating the realm of print, I cultivated a deep understanding of various printers and printing techniques, expanding my knowledge beyond the digital canvas. Each project became a canvas for learning and innovation, where I contributed to the creation of visually striking and print-ready designs. This invaluable experience not only refined my technical skills but also provided insights into the nuanced art of client interaction, project management, and the seamless integration of design into the tangible world of print.
Loblaw Companies LimitedIn-Studio Photographer | Specializing in Children and Families
Jan. 2007 - Feb. 2013Oakville, OntarioPassionate and dedicated In-Studio Photographer with a focus on capturing the essence and joy of children and families. Armed with a creative eye and a knack for creating a comfortable and engaging atmosphere, I specialized in producing timeless portraits that told unique and heartwarming stories. With a background in child-friendly photography, I excelled in connecting with young subjects, ensuring authentic expressions, and capturing genuine moments. Over a fulfilling period of 6 years, my commitment to excellence extended beyond capturing images; I took pride in creating a positive and enjoyable experience for families throughout the photoshoot. Whether preserving cherished milestones or creating lasting memories, my goal was to provide clients with captivating, high-quality photographs that they would treasure for a lifetime.
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