O'Reilly MediaChief Marketing Officer
Apr. 2022Greater Boston- Led the executive team through strategic planning to outline key initiatives and growth opportunities for the next three years, expected to deliver 12% annual revenue growth.
- Managed the P&L for the consumer segment, driving revenue growth, achieving retention targets, and optimizing resources to support long-term goals.
- Served on the platform leadership committee, prioritizing high-impact product initiatives and drove cross-functional collaboration between marketing, product, content, and engineering teams.
- Led a team of 50 across creative, product marketing, analytics, demand generation, and customer loyalty. Developed emerging leaders, fostering innovation and performance.
- Transformed the marketing org to support a global, SaaS-based platform, shifting focus from ecommerce print book and conference ticket sales.
- Earned 1 billion media impressions annually through PR, significantly elevating brand visibility.
- Tested and scaled demand generation strategies, including account-based marketing, ConnectedTV, audio, and podcast ads, contributing to a 130% increase in inbound lead flow over four years.
- Directed a brand refresh that attracted a younger audience and repositioned the company as a learning platform while preserving core brand identity.
- Re-launched the website, sales assets, email marketing, and live events with new branding, improving engagement and customer loyalty.
- Doubled brand awareness and grew leads by 130% over four years, driving business growth as the company transitioned to an online learning platform.
- Implemented Salesforce Marketing Cloud, Google Analytics, and project management software, increasing efficiency and eliminating the need for incremental staffing.
- Championed AI tools for productivity, including for personalization, image/copy generation, and lead scoring.