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Work Background
OLYRACommercial Operations & Growth Manager | Amazon Seller Manager
Nov. 2022Lead business analysis and data-driven problem solving for rapidly scaling CPG startup. Partner with executive leadership to identify growth opportunities, optimize operations, and drive strategic decision-making through advanced analytics, forecasting, and business intelligence.
Forecasting & Predictive Analytics:
• Developed comprehensive forecasting model achieving 90-95% accuracy across all sales channels (retail, distributors, Amazon, DTC, marketplaces), enabling optimal inventory management and supply chain efficiency
• Built demand planning framework integrating historical sales data, seasonality trends, promotional impact, and market dynamics, improving planning accuracy by 25%
• Conducted variance analysis between Budget vs Actuals and Forecast vs Actuals, identifying key performance drivers and providing actionable recommendations to executive team
Business Intelligence & Reporting Automation:
• Redesigned end-to-end reporting infrastructure, reducing report generation time from 2 days to 2 hours (93% improvement) while significantly improving data accuracy and accessibility
• Created automated dashboards tracking sales performance, channel metrics, promotional ROI, inventory levels, and customer profitability
• Developed custom Excel models and macros to automate repetitive analysis tasks, reducing manual work by 60% and freeing team capacity for strategic work
• Implemented KPI framework with real-time tracking across commercial operations, enabling proactive decision-making and performance optimization
Strategic Analysis & Problem Solving:
• Analyzed Amazon marketplace performance to identify growth levers, leading to 320% revenue increase ($0.5M to $2.1M) through optimized PPC strategy, content improvements, and pricing adjustments
• Conducted customer-level P&L analysis for key accounts, identifying margin optimization opportunities and unprofitable SKUs, resulting in improved portfolio profitability
• Performed promotional effectiveness analysis across channels, demonstrating that Amazon drove 40% of Whole Foods sales with only 5% marketing spend – informing future budget allocation
• Analyzed market data and consumer trends to provide strategic recommendations for new product development and product enhancements
• Conducted competitive landscape analysis identifying market gaps, pricing opportunities, and expansion potential in US retail channels
Process Improvement & Operational Excellence:
• Identified and solved inventory management inefficiencies through data analysis, reducing stockouts by 35% and improving service levels
• Streamlined trade promotion and deduction tracking, reducing processing time by 40% through process redesign and semi-automation
• Designed Budget vs Actuals and Forecast vs Actuals tracking system enabling real-time financial visibility for Finance and executive teams
• Implemented data quality controls and validation processes across reporting systems, significantly improving data integrity
Stakeholder Management & Business Partnership:
• Serve as trusted analytical partner to Sales, Finance, Supply Chain, and Marketing leadership, translating business questions into analytical solutions
• Deliver executive-level presentations with data-driven insights and strategic recommendations that influence business decisions
• Gathered requirements from stakeholders and translated them into technical specifications for reporting and analytics solutions
• Hired, trained, and developed a Junior Business Analyst into a full Business Analyst within one year, building analytical capability within the organization
Melissa Kikizas s.a.Key Account Manager
May. 2020 - Dec. 2022• Analyzed account performance data to identify growth opportunities and optimize promotional strategies, achieving 5-20% revenue growth
• Developed annual sales forecasts and promotional plans using historical data analysis and market intelligence
• Conducted competitive pricing analysis and promotional effectiveness studies to inform account strategy
• Created performance reports and dashboards for key stakeholders tracking sell-in, sell-out, inventory levels, and promotional performance
Convert GroupConsumer Data Analyst
Nov. 2018 - Apr. 2020Greece, Athens• Delivered analytics and insights for 8 major FMCG brands across grocery and pharmacy sectors using Nielsen, IRI, and retailer POS data
• Analyzed sell-out data to evaluate campaign effectiveness, measure promotional lift, and identify market share opportunities
• Produced monthly market reports and e-commerce trend analysis for senior client stakeholders
• Developed custom Excel tools and ad-hoc analyses to support faster commercial decision-making for clients
Info Quest TechnologiesCustomer Service Representative
Jun. 2018 - Nov. 2018GreeceProvided customer support for e-commerce operations and streamlined order management.
Food Business in LakoniaEmployee F&B
Jun. 2010 - Sep. 2017GreeceSummer Job Customer service and supplies and stock management.
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