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Work Background
Zak DesignsVice President of Digital Marketing
Sep. 2021Spokane, Washington, United StatesWithin my current role, I have led the development of digital marketing functions for prominent brand while advancing high-profile relationships with Amazon, Walmart Marketplace, and Target+. I successfully direct a high-performing team of digital marketing professionals by providing effective mentoring and coaching.
Sparky's DistributionDirector of eCommerce and Digital Strategy
Aug. 2020 - Sep. 2021Longwood, Florida, United StatesWithin this position, I facilitated end-to-end implementation of e-commerce strategy within the D2C website and wholesale dealer partners within a fast-paced environment. I effectively developed a cohesive D2C and B2B website within a 3-month period. My key accomplishments related to this role are as follows; • Established CRM strategy for first-party data collection to better understand consumer path to purchase/partner with media agency to incorporate data into media plans.
• Created Ecommerce content strategy, assortment, promotions, pricing, merchandising, & site optimizations for D2C/dealer.
• Enabled consistent pricing strategy across platforms/channels by collaborating with marketing innovation & sales teams.
• Nurtured and sustained productive relationships with third-party retailers, such as Amazon, Walmart, and others.
• Developed Ratings & Review strategies for new product launches/existing product lines with limited reviews.
• Implemented SEO strategy to brand blogs and generated double-digit growth in visits.
• Launched D2C and B2B websites in less than three months
FormulaNerds Ltd.Head of Formulanerds.com
Feb. 2020 - Aug. 2021Orlando, Florida, United StatesBuilt, designed, and marketed formulanerds.com attracting 5 million visits. SEO optimization, Mobile usability testing, and accessibility.
Self-employedConsulting Director of eCommerce and Digital Strategy
Sep. 2017 - Aug. 2020Orlando, Florida, United States
Tupperware BrandsSenior Manager Digital Marketing & Social Media
Oct. 2015 - Sep. 2019Orlando, FloridaIn this position, I spearheaded all facets of digital marketing campaigns for Tupperware U.S. and Canada including SEO, SEM, influencer campaigns, personalized landing pages, and automated email functions. I handpicked qualified individuals to grow digital marketing function. My key accomplishments related to this role are as follows; • Recognized for generating 20% increase in online sales by re-platforming Tupperware.com, implementing Magento eCommerce Enterprise, and consistently integrating novel technologies for brand.
• Facilitated approximately 110,000 sales representatives and over sixteen million consumers by overseeing consumer website, social media channels, email, and CRM.
• Boosted sales by $800,040 by implementing Emarsys CRM platform enabling Tupperware to personalize email content.
• Accomplished consistent Tupperware.com yearly conversion growth with designated time and budgetary domains.
• Generated 61% sales growth/double-digit increase in visitors and conversions by leading 2018 Black Friday campaign.
• Initiated re-platforming of corporate newsletter system resulting in increase of sales and new growth opportunities.
• Integrated TupSocial enabling sales representatives to schedule/post unique content on social platform.
• Attracted 3.2 million impressions, 117,000 likes, and 53,000 comments on Facebook in record time.
Tupperware BrandsMarketing Technology Manager
Jul. 2013 - Oct. 2015Orlando, FloridaInitiated an independent sales consultant mobile application to help manage their business needs. The application incorporates gamification and social media, helping to simplify their day-to-day necessities, resulting in approximately 65,000 downloads Lead the re-platforming of our corporate website, working in close cooperation with the appropriate departments Implemented external LiveStream for the North American market, supervised studio setup, equipment purchasing and launch for 110,000 sales consultants across North America Enabled live social media feeds into our events with attendance of 6,000+, ensuring a high engagement rate and furthering interaction between attendees and associates Co-lead the execution of GlowMotion LED wristband technology into our events, adding a special level of recognition and technology
Tupperware BrandsWeb-designer
Jan. 2008 - Jun. 2013Copenhagen Area, DenmarkIn this position, I optimized the overall user experience through transformation of website to deliver content in 9 languages. I restructured consumer landing pages by developing monthly newsletters in partnership with marketing writers. Lastly, I propelled increases in views by enhancing digital and mobile platforms.
Hardi International A/SAssistant Webmaster
Sep. 2006 - Jul. 2007Copenhagen Area, DenmarkDeveloped and implemented Hardi's new website in SiteCore. Edited product videos for display at conferences. Edited the "History of Hardi" video
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