Omnicom Media GroupDigital Manager
Apr. 2018 - Dec. 2018Dubai Media City, Dubai, United Arab Emirates- Led the creation and execution of all digital marketing on behalf of client du Telecommunications
- Delivered on end-to-end campaigns from strategy/objective to execution on all aspects of the digital front
- Leveraged key industry milestones (e.g. launch of new iPhone) to further drive awareness and conversion of new customers within the UAE
- Revitalized existing du digital media campaigns and introduced new delivery platforms including mobile, video, banners, social and SEM
- Integrated with advertising (above the line/below the line) to ensure overall consistency in campaign brand, positioning and call to action
- Managed multiple internal teams (Account Director, Creative, Media) to ensure aligned execution and consistent high performance from all elements of the cross-channel campaigns