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Work Background
Self-employedTransformation Master Coach
Sep. 2020United Arab EmiratesInternationally licensed : Master Life Coach, Master NLP Practitioner, Master Timeline Paradigm Practitioner, Master Hypnotist, Quantum Linguistics, Personal Breakthrough Experience, Relationship Coach *Improve quality of clients daily lives
*Updating your internal programming by changing your limiting beliefs
*Releasing all negative emotional baggage from the past (including traumas)
*Release of anxiety and any fear of the future
*Clear up any phobias
*Resolving internal conflicts Clients feel more empowered to take on challenges with more confidence
Mindshare MENAMedia Manager
Mar. 2020 - Dec. 2021Dubai, United Arab EmiratesOverseeing Ferrero Rocher’s marketing and media activities online and offline on brands like Nutella, Raffaello, Rocher and Tic Tac. Ensuring that all campaigns are well planned and executed based on brand strategy in order to achieve objectives. Providing marketing and strategy solutions to further push brand retention and maintain market share in key markets as well as increase awareness and sales in other emerging markets. Negotiating with key partners to ensure the best cost and ROI across the brands based on the performance of campaigns. Utilizing new tools either, internally or from 3rd party, to gather and put to use new and existing gathered data in order to further boost and promote the products more efficiently with minimum wastage.
Interesting TimesDigital Marketing Consultant
Mar. 2019 - Oct. 2019Successfully spearheaded campaigns on social media platforms of Facebook, Twitter and Instagram as well as Google Display Network and SEM based on client brief and objectives. Saw over 35% growth in social media interactions via ongoing content, tactical campaigns and a consistent always-on branding strategy with track record of an increase in ROI. Consulted, strategized and executed on each client’s digital presence across digital platforms including social media, Display, SEM and other online presence. Results as high as 34% increase in traffic with an increase of 25% in ROI.
Omnicom Media GroupDigital Manager
Apr. 2018 - Dec. 2018Dubai Media City, Dubai, United Arab Emirates- Led the creation and execution of all digital marketing on behalf of client du Telecommunications
- Delivered on end-to-end campaigns from strategy/objective to execution on all aspects of the digital front
- Leveraged key industry milestones (e.g. launch of new iPhone) to further drive awareness and conversion of new customers within the UAE
- Revitalized existing du digital media campaigns and introduced new delivery platforms including mobile, video, banners, social and SEM
- Integrated with advertising (above the line/below the line) to ensure overall consistency in campaign brand, positioning and call to action
- Managed multiple internal teams (Account Director, Creative, Media) to ensure aligned execution and consistent high performance from all elements of the cross-channel campaigns
ZenithDigital Media Manager
Jul. 2015 - Mar. 2018United Arab Emirates Owned the digital portfolios for key agency clients including Hertz Rent a Car, Reckitt Benckiser, BMW & Red Bull
- Managed full facets of the accounts and operations for multiple clients’ marketing services
- Successfully achieved all KPIs and increased yearly ROI by 100% - Introduced and oversaw the development of SEO tactics including a Red Bull campaign that increased web traffic by 20% in the first 5 months.
- Identified gaps/opportunities in digital brand presence and provided constructive solutions to future grow the brand awareness and overall share of wallet
ZenithSenior Digital Executive
Oct. 2013 - Jun. 2015United Arab Emirates
ZenithDigital Marketing Executive
Oct. 2012 - Sep. 2013United Arab Emirates
ZenithJunior Digital Executive
Oct. 2011 - Sep. 2012United Arab Emirates
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