ORCHARD ON 25Digital and Creative Account Manager
May. 2023City of Johannesburg, Gauteng, South AfricaStraddling the roles of Digital Account Management and Art/Creative Directing, I work as the Digital and Creative Lead at Orchard on 25. O25 is a PR and Influencer focused Marketing Agency. Since my involvement we've veered into the realm of Full service. My primary accounts are Oppenheimer Generations Research and Conservation, Glencore South Africa, Don Julio South Africa and the Agency O25 - but my department works across accounts. My fledgling department is comprised of 3 other resources, including a Traffic Manager, a Digital Assistant and a Junior Designer. As Creative Lead my job includes: vetting briefs, briefing my team, creation of digital and print assets, photography, video editing, video production, storyboarding, internal and external client liason, traffic management, DOOH design, DTP, Brand Development, creative strategy. As Digital Lead my job includes: digital marketing strategy, social media management, community management, web maintenance and editing, paid social, content strategy, content calendar development, client liason, reporting and analysis, copywriting.