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Work Background
Moët HennessySenior Brand Manager Ruinart & Chandon Garden Spritz
Jan. 2022Milano, Lombardia, Italia
Moët HennessySenior Brand Manager Ruinart
Mar. 2019Milano, Italia
Moët HennessyBrand Manager Krug
Dec. 2016 - Feb. 2019Milano, Italia
Carlsberg GroupBrand Manager Birrificio Angelo Poretti
Mar. 2015 - Nov. 2016Lainate (MI)Main activities:
- Monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Creating strategies to take advantage of market opportunities - Defining and developing the Brand Marketing Plan - Executing strategies with cross-functional teams - Managing external marketing partners such as advertising agencies, digital marketing firms and production companies
- Tracking consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Analyzing internal sales data in order to evaluate the profitability
- Writing reports and creative briefs
- Overseeing the production of TV adverts, newspaper and magazine advertisements, websites, exhibition stands, and packaging
Carlsberg GroupTrade Marketing Specialist
Sep. 2012 - Feb. 2015Lainate - (MI)- Defining and developing the Trade Marketing Plan in the Horeca Channel
- Creating promotional programs that attract business from indirect wholesalers and retailers
- POS/POP developing
- Working closely with Sales team to ensure that Trade Marketing strategies are aligned with sales objectives and revenue targets
- B2B event managing
Carlsberg GroupMarketing Assistant
Feb. 2012 - Aug. 2012Lainate (MI)
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