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Work Background
My placeMagician
Nov. 2018 - Nov. 2018Helping Service Providers obtain more client enquiries by improving their online, social and digital marketing strategy
Easy As Marketing – Online/Digital Marketing Solutions for Business OwnersSenior Consultant
Jan. 2016International
Easy As MarketingMentor & Trainer - Copywriting, Social Media Management & Business Strategy
Jan. 2016InternationalIncreasing results for business owners and helping talented copy writers and social media marketers refine their skills.
Easy As MarketingMentor and Trainer
Jan. 2015 - Dec. 2017International
Easy As Marketing – Senior Business Content Writer, Moderator & ConsultantDelivering More Customers to our Clients - GUARANTEED (Prof Impressions Solution)
Jul. 2014International
Wordify Australia – Business Content Writer & ModeratorDelivering streams of loyal customers increasing clients' sales via superior business writing
Jan. 2013InternationalOur team commitment is to deliver streams of fiercely loyal customers & increase sales via superior business content writing strategies.
A client in the merchandise industry with a targeted avatar of travelers had the dilemma that, although his Social Media presence was strong (25K+ Facebook fans) with considerable interaction due to the competitions run, he was concerned that this was not generating sales.
Upon further discussion we determined that merchandising was through fuel stations along the highways. We needed to ascertain how many bought at these sites as a result of the SM efforts & increase sales through the company online site.
Continuing the competition format, we tweaked it to be tracked through the outlets with photos & videos. A high percentage of the outlets advised that customers brought their Facebook posts in to register their entry.
We established an edutainment blog with articles of relevance, written with a dash of Aussie outback humour to encourage the drivers & travellers to check it out regularly. The website was redesigned with prominent online purchase links & it was mobile-optimised as most access was via tablets & phones. A laser-focused SM marketing approach launched. Additional relevant Social Media channels were set up including Twitter & YouTube.
We rapidly increased the targeted demographic growing the Facebook page from 25K to 65K over 6 mths with a reach well in excess of this figure. The previously stagnant online site began to show regular traffic & the on-page ads began to convert. Twitter & YouTube audiences showed organic growth ready to place monetising CTAs on the YouTube channel leading back to the website & introducing more CTA posts to the Twitter feed.
If you would like to experience the excitement of seeing your online business results soar through the use of professional business content writing, please email us without delay. contact@wordify.com.au or contact us here or : www.facebook.com/WordifyAustralia
International Customer Loyalty ProgramExpanded customer base; Simplified implementation and operation, Residual income potential
Jan. 2012InternationalRealising that many transactions for our clients were one-offs, we set about rectifying this with our Rewards Program. A local IT Company (hardware design and sales, network administration & IT support) wanted to increase their additional sales. They install quality systems so call-backs are minimal. Many customers were unaware of additional services & consumables offered.
The business was utilising our Social Media & Article Writing services, so contact information was captured in a database. We immediately commenced an email newsletter. The target market is larger SMEs so the emails were succinct to capture the reader’s attention & produce a high open rate. The content entertained & informed reinforcing professional branding.
The Shopping Community Rewards Program was implemented introducing the business to 5 million additional customers actively seeking businesses to buy from. Many of these require IT Support regularly. A direct marketing campaign was designed creating immediate additional profitable sales.
The pay-dirt however, is its potential to draw existing customers back again & again. Ancillary services & products information was marketed and the customers were advised they could now receive Cashback with every purchase. Rapidly the additional turnover increased dramatically, capitalising on the competitive advantage this business now had.
The program is anchored with international corporates & small businesses across 45 countries – more than 40,000 in total. Customers can claim cashback from all these businesses & our business owner receives a referral fee from their customers’ purchases as a thank you, providing a residual income. When working in an aggressive business world, accessing additional income streams to support your core business, not detract from it, are hugely beneficial.
If you want more information regarding this opportunity, please waste no time in contacting us: contact@wordify.com.au; here or : www.facebook.com/WordifyAustralia
Writer obtaining phenomenal audience reach and interaction in Social MediaBusiness Content Management, Online Community Management, Social Media Marketing
Jan. 2001 - Dec. 2014InternationalIncreased Customer Audience Reach and Interaction Resulting in more sales and higher average transaction income; Business Content Management, Online Community Management, Social Media Marketing, Facebook, Linked In, Twitter, Google Plus, Pinterest, Instagram, YouTube, Vimeo, Animated Sketch Marketing Videos
Wordify Australia - Social Media Ghost WritingWriter – Impressive results achieved through superior professional business content writing
Jan. 2000 - Dec. 2015InternationalMany tightly niched markets have struggled under recent global economic downturns and legislation changes. A vehicle importer approached us to build his reach into more international audiences through a series of sales letters, website content, social media and email marketing. Within 3 months, we had attracted the attention of a major European motorcycle manufacture looking for an Australian distributor. Importing vehicles into Australia is a precise process requiring absolute attention to detail and documentation. The manufacturer needs someone who has the experience to deal with the appropriate Australian authorities and relevant service providers. Currently in negotiations, this could prove to be the turning point that this business needs.
In the interim, we will continue to manage the Online Community developing sustainable relationships which will in turn produce long-term success. Managing relationships in an online community can be a time-consuming task and is one that is often overlooked in business. If you could use some help in this area, or with any of our other services, including: Product/Property Descriptions, Press Releases, Advertising, Marketing, Information Articles, Trusted Authority e-Books, Podcast & Video scripts, please contact us: contact@wordify.com.au, here or : www.facebook.com/WordifyAustralia
Successful sales, Improved client results, Client relationship management, Property Description andReal Estate Sales – Building trust through relationships and results
Jan. 2000 - Dec. 2014AustraliaSuccessful sales, Improved client results, Client relationship management, Property Description and Advertising
Results based learning objectives; Positive knowledge and application outcomes.Teacher & Trainer – Youth and Adult education, focussing on improving results and understanding
Jan. 1988 - Dec. 2014AustraliaRecognizing that funds are often limited in business, especially in start-up phase, I enjoy the opportunity to use my teacher/trainer background to assist them if possible, either as a group training, online or live, individual or responding to a question through our social media channels.
Over the years, many individuals have appreciated the chance to improve their knowledge base to explore new paths. ** There was the young man who came to me with a reading age of an average 6 year old. Within 6 months we had him reading successfully at his own age. This allowed him to apply for, and secure, his first role in retail and he has gone from strength to strength ever since. ** Or the local business owner who was able to tweak their social media efforts to reach more of their targeted prospects. Business improved so much she had to employ more staff and take advantage of our Online Community Management. ** Then there’s the group of business owners who attended my presentation about Free and Low-Cost marketing opportunities. The growth in their businesses has them grinning from ear to ear and planning their next marketing strategies. Although the strength is in the sound teaching strategies in which I am qualified, the bonus is the practical strategies and resources they discover and can implement. If you would like a tailored training program, presented either online or in person, individual or group, on the topics of ֍ Business Strategy ֍ Social Media for Business ֍ Creating Business Content ֍ Improving audience engagement online ֍ Increasing sales through social media ֍ Creating a fiercely loyal customer base
Please contact us through: www.wordify.com.au If you would like to ask a general question, please message me here on Linked In or our Facebook Page: www.facebook.com/wordifyaustralia and we will endeavour to provide the answers for you during our regular updates.
Sales and Marketing; Product Development; Customer Service; Staff Supervision and TrainingBusiness Owner – Multiple industries incl Business Networking, Training and Employment, Food, Beauty
Jan. 1985 - Dec. 2015AustraliaMultiple industries including Business Networking, Training and Employment, Food, Beauty Services, Retail, Wholesale, Relationship Marketing, Internet Marketing, Product and Services Sales. Sales & Marketing; Product Development, Staff Supervision and Training
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