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Work Background
ConnexallManager of Marketing
Apr. 2023 - Jul. 2024Toronto, Ontario, Canada- Build and lead the marketing team to ensure the successful execution of deliverables
- Research market trends toward the creation of comprehensive, data-driven strategies and tactics
- Drive marketing roadmap to ensure clear cross-functional communication, alignment, and execution
- Coordinate campaign execution for demand generation and positive sales growth
- Define, execute and curate corporate brand strategy
DrFirst, Inc.Marketing Manager, Demand Generation and Communications
Jun. 2021 - Oct. 2022Grand Rapids, Michigan, United States• Designed marketing programs and campaigns that connect with customers and prospects • Assessed and evolved messaging to ensure maximum effectiveness and differentiation
• Grew market share through persona-driven solution positioning and messaging • Collaborated with sales teams in developing campaign strategies to support revenue goals
• Identified and planned demand generation and thought leadership content
• Collaborated with digital and creative teams to plan and execute campaigns
• Aligned demand generation metrics and qualifications with the sales organization
• Measured performance against KPIs and made recommendations for future participation
• Increased market penetration, engagement, retention, and adoption of DrFirst products
Michigan Health Information Network Shared Services (MiHIN)Senior Marketing Strategist
Apr. 2020 - Jun. 2021Grand Rapids, Michigan, United States- Co-managed the integration of marketing operations of Great Lakes Health Connect into The MiHIN Group - Established systems and architecture for building coordinated marketing plan programs for supporting The MiHIN Group business units, priorities, and teams
- Synthesized the varied marketing and communications needs of all business units within The MiHIN Group. - Designed and implemented integrated campaign-based marketing programming across the organization and subsidiaries
- Supported the execution of tactical operations of The MiHIN Group marketing team
Great Lakes Health ConnectManager, Marketing & Communications
Dec. 2014 - Apr. 2020Grand Rapids, MI• Aggressively elevated brand recognition and overall awareness at the local, regional, and national levels
• Designed and executed marketing strategy including public relations, social media, and event planning
• Grew the organization's presence as a national leader in interoperable electronic health data sharing and services • Supported lead generation and sales growth leveraging targeted and quantified promotional campaigns
Ideomed, Inc.Director of Marketing & Public Relations
Nov. 2012 - Dec. 2014Greater Grand Rapids, Michigan AreaDesigned and oversaw the implementation of all aspects of marketing and public relations strategy. Supported business development activities by fostering productive relationships and delivering value-focused solutions. Grew market share for the Abriiz Health Management System across targeted verticals by encouraging patient self-management, improving health outcomes, and reducing unnecessary costs across the delivery system. Ideomed and Abriiz led the way in creating innovative personalized managed health solutions. By leveraging web and mobile technology, they helped improve the quality of life for those with chronic illness through engagement, education, and empowerment!
Ideomed, Inc.Business Development Consultant
Aug. 2012 - Nov. 2012Greater Grand Rapids, Michigan Area- Assisted in building the prospect pipeline for Abriiz
- Conducted research & provided recommendations for CRM implementation
- Provided subject matter expertise on senior population for product development
The Signal Hill CompanySenior Consultant
Nov. 2011 - Nov. 2012Grand Rapids MI- Regional Marketing Leader for 7 Long Term Care Providers
- Strategic Planning
- Marketing Program Design & Implementation
- Relationship-Based Sales Training
- Business Development Coaching
Pilgrim ManorDirector of Marketing & Admissions
Feb. 2010 - Oct. 2011Grand Rapids MI- Led the design and implementation of marketing strategy & tactics - Enhanced reporting and analysis of prospect inquiries and admissions activity - Implemented ongoing community and church outreach campaign - Directly contributed to admissions for compliance with budgeted goals - Repositioned organization to capitalize on clinical expertise and market demand - Developed and led integrated social media plan
- Launched “Journey GR” multi-media communications platform
Grand Valley Health PlanManager of Marketing & Community Outreach
May. 2008 - Feb. 2010Greater Grand Rapids, Michigan Area- Designed and implemented annual marketing plan - Created and managed annual marketing budget & resource allocation - Contributed to annual strategic planning processes - Managed media planning and placement activities - Participated in new product development initiatives - Coordinated branding investigations w/ trademark attorneys - Provided support, oversight, & approval for corporate communications
- Led Electronic Media task force for website development, SEO/SEM & Social Networking - Designed, implemented community outreach tactical plan
- Established Speakers' Bureau & participated as a subject matter expert
SeniorLivingMarketers.comPrincipal Marketing Consultant
Jan. 2008 - Apr. 2008- Independant Marketing & Sales Consulting for the Senior Housing and Services Industries
-Supervise sales and revenue production
-Marketing planning and administration
-Budget development and management
-Media and advertising planning
-Community and public relations
-Public speaking and press relations
Beacon Hill at EastgateDirector of Marketing
Aug. 2006 - Jan. 2008Grand Rapids, Michigan- Designed an implemented successful pre-reservation marketing program - Contributed directly to monthly sales goals from prospecting through close
- Led re-branding of Michigan Christian Home to Beacon Hill at Eastgate - Recruited, trained, and managed marketing sales team - Contributed local market expertise for financial planning and design development
- Designed and led implementation of annual marketing plan - Led design and roll-out of corporate website
- Designed and delivered sales presentations for varied constituencies
- Corporate spokesperson for media and public relations
- Primary Liaison with State of Michigan Office of Financial and Insurance Regulation
Covenant Living Communities and ServicesDirector of Marketing
Feb. 2002 - Aug. 2006Chicago IL & Grand Rapids MI-Department management, with a staff of 6 -Supervise sales and revenue production -Marketing planning and administration -Budget development and management -Media and advertising planning -Community and public relations -Public speaking and press relations
The Noodle CafeMarketing & Business Operations Manager
Jan. 1998 - Dec. 2003
Convergys Inc.Client Production Representative
Jan. 1996 - Dec. 2001
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