LUISAVIAROMA.COMContent Editor
Jan. 2019 - Apr. 2022Firenze, Tuscany, ItalyManaged and organize content development and make decisions regarding future publications. Manage and oversee copywriting for website, editorials, social media, newsletters, press releases, official launches, and exclusive member privileges.
Researched audience interests, fashion trends, and current events to develop content for our targeted audience.
Worked closely and collaboratively with the graphic department, stylists, creative direction, merchandising team, special projects, head of management, brands and designers to collaboratively decide which content to publish and when. Worked with web staff and SEO to develop invigorating web content and reader friendly tone of voice. Oversee content and copy for LVRSustainable, our first platform dedicated to sustainability. Interview brands, designers, artists, and special talents directly to bring a fresh and compelling perspective to younger and older audiences online and off for LUISAVIAROMA.
Develop editorial calendars for the choice of themes for our team of stylists to photograph, to push content, via editorials on the website and social media according to the current trends and availability of products and suggestions of buyers.