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Work Background
C&A BrasilProduct Manager
Jun. 2023BrazilIn my role as a Product Manager for E-commerce Solutions at C&A Brasil, I democratize fashion by enabling people to express themselves freely. I develop comprehensive go-to-market strategies and product lifecycle roadmaps to meet evolving customer needs and anticipate future challenges. This role involves:
- Managing and mentoring the Product Owner team in APP and Website activities.
- Crafting and executing strategic development initiatives.
- Collaborating with stakeholders across departments, including clients, Product Owners, designers, developers, suppliers, senior leadership, and department heads, to address their needs.
- Providing company-wide visibility into our prioritized portfolio.
- Co-creating development strategies with stakeholders for optimal outcomes.
- Shaping business plans for key initiatives.
- Monitoring and aligning OKRs, initiatives, and associated activities.
- Validating product and service viability, considering cost, opportunity, time, and ROI. I bring extensive experience and expertise to ensure our partnership thrives in the dynamic e-commerce world. Key Achievements in 2024:
My primary responsibility in 2024 was to create and lead the execution of the new App & Site plan. Despite initial challenges, I guided the development teams through significant portions of the CMS plan, the new app, and its structuring, supporting the team in navigation activities. - Syte Project: As the main interface for the product recommendation model based on Visual AI, we achieved a model adoption that improved customer experience, bringing additional sales and learning to the company.
- Merge with C&A Pay: I collaborated on planning the accelerated 2024 transition, addressing major challenges and connecting stakeholder needs. This initiative doubled the number of organic users.
C&A BrasilMobile Product Manager
Mar. 2022 - Jun. 2023As the Mobile Application Product Manager at C&A Brasil, I was responsible for developing the go-to-market strategy and the product lifecycle roadmap to meet current customer needs and prepare for future challenges. This work was accomplished through:
- Personal management and mentoring of the POs team that works directly in activities related to the APP tribe.
- Development of tower strategies in development.
- Negotiation with stakeholders from all areas regarding the needs of customers, POs, designers, developers, and managers.
- Providing visibility to the entire company about our prioritized portfolio.
- Creating development strategies together with stakeholders to achieve the best results as quickly as possible.
- Leading the creation of business plans related to initiatives.
- Monitoring and aligning OKRs, initiatives, and related activities.
- Helping to validate the viability of products, services, and the value of initiatives, considering cost, opportunity, time, and return on investment. Key Achievements in 2023:
During 2023, I took on the leadership of the Digital Products App team and the Technology team. In a short period, I transformed the environment and the execution capacity of this team. My key achievements include:
- Increasing the app rating on the Play Store from 2.7 to 4.7.
- Implementing in-app messaging.
- Developing the acquisition and activation journeys for C&A Pay.
- Merging the Retail and C&A Pay apps. These achievements demonstrate my ability to identify and solve critical problems, as well as to lead strategic initiatives that add value to both customers and the company.
abastece-aíTech Manager
Jan. 2022 - Mar. 2022Ceará, BrazilAt the end of my journey at KMV, I was appointed technology manager and demonstrated exceptional problem-solving skills, roadmap planning, adaptability, and connection with the company's strategy. Then, I received an offer for another significant career shift, this time at C&A, one of the largest retail companies in Brazil.
abastece aíMobile Chapter Lead
Oct. 2020 - Dec. 2021Ceará, BrazilMy responsibilities were divided into three pillars: • People: I inspired the team, participated in the hiring and retention process, developed talents, improved personal skills, and connected product and company needs through coaching, mentoring, and feedback processes.
• Technology: I led and architected the entire mobile development process, ensuring a robust and successful delivery process on app stores, and managed the integration of new features, libraries, and technologies into our applications. I was responsible for transforming the app into a digital wallet, resulting in a high-quality user experience with an extremely low failure rate.
• Business: I acted as a liaison between the business team's needs and the technological limitations present in our applications, communicating the commercial impact of our development to the entire mobile technology team. During my leadership, the app achieved over 4 million created accounts and maintained a standard of over 100,000 daily transactions, reaching 250,000 transactions in a single day during Black Friday.
Iterative;Mobile Tech Lead
Oct. 2017 - Oct. 2020São Paulo Area, BrazilI was quickly promoted to a leadership position where my main challenge was translating business requirements into technical requirements, solving design and production issues. I was responsible for design diagrams, hiring and training new employees, and leading and executing projects. I played a crucial role in regular communication with executives and actively participated in developer events, promoting Iterative's engineering brand as a great place to work. During this period, I led the hiring of the design team and the overhaul of the Abastece-aí app. This project propelled me to establish a company branch in Rio de Janeiro, becoming our first employee to operate outside the state, strengthening a bond that yielded significant results for both Iterative and Ipiranga, the owner of Abastece-aí at the time.
Iterative;Mobile Developer Senior
Jun. 2017 - Sep. 2017São Paulo Area, BrazilDuring my time at Iterative, I enhanced mobile applications on both iOS and Android platforms. I continuously evaluated innovative applications and proposed new ideas to improve our mobile offerings. I worked closely with the design team to create intuitive applications for our users and optimized existing code for usability and performance.
Quaddro TreinamentosInstructor of iOS development
Aug. 2016 - Sep. 2017São Paulo Area, Brazil
Provide the mobile development training for iOS platform offered by the school, online and face models
Resource IT SolutionsiOS Developer
Jul. 2016 - Jun. 2017São Paulo Area, BrazilDesenvolvedor iOS, trabalhando em projeto alocado no Itaú.
Atuando na Sala de Performance PF, aplicando e atualizando o App Mobile Bank do Itaú, para melhorar sua performance de venda.
Apesar do foco em iOS, também desenvolvi soluções em JavaScript e integrações server side.
GESTUMIntegration Manager
May. 2015 - Jun. 2016São Paulo Area, BrazilIn this role, I managed high-demand seasonal projects, orchestrating extensive productive hours to meet tight deadlines. I streamlined the hiring process, defined key performance indicators, and approved third-party collaborations. Additionally, I facilitated seamless project development by effectively coordinating internal and external resources.
iai? Instituto de Artes InterativasTeacher / Content
Aug. 2014 - Aug. 2016São Paulo Area, BrazilTeacher, developer and adapter of contents to iOS, Swift end SDK
GESTUMProject Leader
May. 2014 - Apr. 2015São Paulo Area, BrazilAs a SCRUM Master and Technical Leader, I guided my team to achieve our goals and successfully deliver projects on time. I implemented robust development processes and established metric standards for efficient management, planning, execution, and testing, ensuring high-quality outcomes.
GestumSolutions in New Technologies
Mar. 2013 - Apr. 2014São Paulo, BrazilDuring this period, I played a pivotal role in pioneering innovative solutions for complex projects. Leveraging cutting-edge technologies, I spearheaded the development of the company's first HTML5-based online course player, a groundbreaking initiative at the time.
Experimentario.comWeb, Mobile and Game Developer
May. 2011 - Oct. 2012
DRC TreinamentosDeveloper Teacher
Sep. 2010 - Sep. 2017
Ecalc SoftwareDeveloper Flex e Flash Action Script 3.0
Jun. 2010 - Dec. 2010
UOL EducaçãoMotion Designer
Mar. 2010 - May. 2010São Paulo Area, Brazil
Magic HouseTecnico em Pré-Impressão
Jan. 2002 - Dec. 2007
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