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Work Background
CUDES OYFounder
Nov. 2024Cudes Oy –Empowering growth and transformation through customer centric solutions At Cudes Oy, we believe in the power of transformation. Our mission is to empower businesses and individuals to achieve their full potential by delivering innovative, actionable strategies that drive sustainable growth, success and exceptional customer experience. With decades of expertise in retail, product development, global sourcing, and customer experience, Cudes Oy specializes in helping businesses scale, optimize operations, and elevate their customer journey. But we don’t stop at business growth—we’re equally passionate about personal development. Our vision is to inspire and guide women to unlock their potential, navigate challenges, and thrive in both career and life. Through personalized coaching and strategic consulting, we strive to create lasting change and measurable results for every client we serve. What we offer:
🔹 Business Growth Strategies – Proven methods to scale, streamline, and succeed.
🔹 Customer Experience Design – Elevating customer journeys to create loyalty and differentiation.
🔹 Personal Coaching – Tailored support for ambitious women ready to thrive in their careers and lives. At Cudes Oy, we don’t just consult—we partner with our clients to create meaningful transformation. Let’s build your next chapter together. Contact us to explore how we can help you grow! #GrowthStrategist #EmpoweringSuccess #CudesOy
MarimekkoGlobal Merchandising Manager Home
Sep. 2022Helsinki, Uusimaa, FinlandHome product-line, global merchandising Creating & ensuring the execution of Home product -line strategy and assortment strategy, assortment building for each season, pricing strategies, cross-functional leadership and co-operation across stakeholders e.g. design, marketing, sales, local merchandisers, product development, logistic, demand & production planning, visual merchandising, sustainability, quality. Global market, trends, analyses and customer behavior research and use for product development, assortment building, strategic work. Continuous sales & data analysis. Ensuring product development, conceptualization and marketing lifts scheduling according to the master process Introducing & presenting the assortments in the sales events
Kesko - K-GroupBuyer
Apr. 2018 - Sep. 2022Helsinki, Southern Finland, FinlandTableware own brands and food storage;
Home product line, non-food sourcing
#myhome Global sourcing, assortment planning & building, analysis, pricing, marketing & campaign planning, product lifecycle management, stock management, co-operation with designers and suppliers as well as the factories. Negotiations with several stakeholders e.g. marketing, suppliers, factories. Creating relevant assortment for new brand "myhome" in tableware, kitchen items and food storage products. Global sourcing from the product planning to the end customer.
Putinki OyProduct Coordinator
Aug. 2013 - Apr. 2018Helsinki, FinlandPutinki Oy represents high quality paper products and strong know-how. Main products are post cards, greeting cards, calendars, posters, gift wraps and other gift products. Putinki represents strong brands like Moomin, Angry birds, Tom of Finland and Tove Jansson. My responsibilities as an product coordinator are managing all the product informations, product orders including own production and foreign importation, product pricing, analyzing sales and needs. We have our own production in several product groups like letter press cards, posters, note books etc. I communicate with our foreign suppliers and national artists and coordinate the whole supply chain. I also plan and negotiate with our national artists about product development and selection planning for the each season. I take care of an annual inventory and custom statistic reports by every month. Important guide lines in my work are high quality, availability of the products and the product information checking in every part of the process. I ensure that all the details, prices, barcodes and labels are correct before printing and ordering. That is the part of the process where I participate and work closely with our designers. Information systems that I work with are Microsoft office, IBM Cognos reporting and Digia enterprise 5.0 programs.
Toivakka MunicipalityMember of the Education Board
Jan. 2013 - Sep. 2013ToivakkaEducation board member
Entrepreuner AssociationMember of the Board
Apr. 2012 - Aug. 2013Toivakka
Parturi-kampaamo Paula HytönenHairdresser & Makeup Artist
Mar. 2012 - Aug. 2013Toivakka, Central FinlandEntrepreneur at the local hair salon. Hair cutting, hair styling, barbering and coloring with Cutrin color series. I did also eyelashes with Lady Lash extensions series. My work included also customer service, selling, customer evenings and special hair and makeup jobs like weddings and other events.
Vantaan Vatex OyChairman of the Board
Jul. 2011 - Jan. 2017VantaaAdministrational work, accounting, contracts, finances, etc.
Private personGuardian of interests
Jan. 2011 - Jan. 2021Clients annual accounting, contracts, finances, tax reports, etc.
Juniorit OyEntrepreneur in retail business
Mar. 2008 - Jun. 2011Jyväskylä; FinlandEntrepreneur in kids clothing and product speciality store (200m2, turnover 330-550t€). Wide product range, e.g. clothing 50-152 cm boys and girls, outerwear, toys, baby care stuff, prams, child safety seats etc. Suppliers/manufacturers I have worked with in this position, Reima, Travalle, Name it, Ruskovilla, Ticket to heaven, Cupcake, Rasavil, Lenne, Didrikssons, Baby Björn, Britax, Teutonia, Ora, Brio, etc. Buying, pricing and stock controlling. Dealing with customer queries and complaints, developing customer loyalty program
Supplier, manufacturer and customer relations e.g. General hospital of Jyväskylä, City of Jyväskylä
Traveling to the business fairs (CIFF) in Denmark and Sweden. Recruiting, training, supervising and appraising my staff. I have received good feedback of my supervising skills from my employees. Managing budgets, planning, financial administration, maintaining statistical and financial records.
Promoting and marketing the business, co-operating with Jyväskylä fashion week event (organize kids fashion shows), preparing promotional materials and displays, brand management, developing and planning the company website. Key words: Retail, Buying, Advertising, Marketing, Planning, Brand Design, Sales, Customer Service, Recruitment, Motivating People, Multitasking, Problem Solving, Leadership, Management
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