The Essential AgencyHead of Content & PR
May. 2023 - Sep. 2024Working with clients to define their audience and hone their message. Then creating a comms plan to deliver that message.
Successful projects include creating specialised reports to become downloadable, lead generation assets - defining the premise of the report, outlining the key messages and narrative and copywriting the report.
Multiple leads generated for Balloon One, StayLinked and The Essential Agency itself with this format. "[Patrick] has created consistently great content for us. It is always exceptionally well written, skilfully tells our story,engages our key audience and, most importantly, gets us results."