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Work Background
T&G WorkshopDigital Product Project Manager
Nov. 2022Istanbul, TurkeyAs a Digital Product Project Manager in a dynamic headless e-commerce platform environment, I spearheaded the strategic development and successful execution of our digital products, leveraging my proficiency in account and project management, e-commerce technologies, and Agile methodologies. My role encompassed leading cross-functional teams to conceptualize, create, and implement solutions that enriched customer needs and experiences and optimized business growth.
• Managing several roadmaps for the headless e-commerce platform, Lidia, in collaboration with stakeholders, ensuring alignment with business objectives and customer demands. Planned, designed, and scheduled phases for large projects.
• Pioneering and guiding end-to-end product development projects, adhering to Agile principles to maximize efficiency, adaptability, and value delivery.
• Collaborating closely with developers and UX/UI designers to craft engaging and intuitive digital experiences, incorporating user feedback and usability testing to drive continuous improvements.
• Acting as the primary point of contact for project-related communication, consistently updating stakeholders on project status, milestones, and potential risks to ensure alignment and transparency.
Tools Used: Jira, Proofhub, Trello, Microsoft Teams, Slack, Notion, Figma, Miro, Airtable, Freshdesk
Clients: Fibabanka, TEB BNP Paribas, Kale Seramik
Lidia CommerceDigital Product Project Manager
Nov. 2022Istanbul, Türkiye
Nexum CreativeDigital Project Manager
Aug. 2016 - May. 2017Istanbul, Turkey• Built and managed high-quality websites, microsites and apps by collaborating with technical and creative teams.
• Prepared comprehensive project plans and related documentation.
• Oversaw projects using established project management methodologies, focusing on deadlines and budgets.
• Managed both internal and outsourced teams efficiently using Donedone.
• Maintained strong client relationships, ensuring clients are regularly updated on project progress.
• Collected and analyzed customer needs and problems, contributing to sales activities as needed.
• Analyzed data and developed solutions or alternative methods to address issues.
• Identified functional requirements and documented business processes using MS Projects.
• Prepared detailed reports and project-related duties for internal teams.
• Contributed to product development and improvements.
Clients: AKSigorta, Yapı Kredi Leasing, Çimtaş, Eczacıbaşı, Sony, Pegasus Airlines, PepsiCo, BIC Angels
Atlas Yazılım ve Bilişim Hizm. San. ve Tic. A.Ş.Digital Project Manager
Sep. 2015 - Aug. 2016YTU Teknopark - Istanbul, TurkeyIn a project for Istanbul Sea Ferries (İDO), I was responsible for managing the software which was used for implementation of discount cards, which were categorized by class. My key responsibilities included:
• Improving and developing the software to enhance its performance.
• Defining and documenting customer business functions, processes, needs, objectives, and current operational procedures.
• Conducting requirements analysis and management, including translating, simplifying, and organizing requirements.
• Preparing detailed specification reports for the software development team.
• Testing and maintaining case management systems to ensure optimal operational performance.
McCann Erickson IstanbulDigital Account Executive Asistant
Sep. 2013 - Apr. 2014Levent, Istanbul, TurkeyProject Management and Digital Strategy
• Planned and managed agency work distribution using the Ajans Trafik project management program, organized meetings with creative and social media teams, and ensured timely follow-up on tasks while sharing necessary documents with clients.
• Created digital footprints for brands by leveraging tools such as Google Analytics and Google Trends during the development of new projects.
• Oversaw the content management process for Facebook pages and Twitter accounts, ensuring
consistency and quality.
• Conducted detailed reviews and followed up on email design briefs, ensuring they met client specifications before sharing.
• Coordinated with business partners such as Experian CheetahMail for email marketing and Socialbakers for social media management.
Clients: Turkish Airlines, Akbank, Toshiba (McCann Erickson Romania) 3rd Parties: Experian CheetahMail, Socialbakers
Dekatlon BuzzOperation Coordinator - Social Media
Sep. 2012 - Jul. 2013Nisantasi, Istanbul, Turkey• Managed the prize distribution process following social media campaign competitions.
• Coordinated communication with competition participants and event guests before and during campaigns.
• Notified winners of social media competitions and organized the logistics for prize delivery.
• Planned and executed blogger events and campaigns.
• Prepared and maintained project files and calendars, and shared them with the director.
• Scheduled and facilitated meetings with the creative team for project briefs.
• Collaborated with PR to identify and engage relevant bloggers for event and campaign participation.
• Oversaw the production and presentation of project materials.
• Compiled and managed participant databases for post-project sharing with clients and the agency.
• Developed and delivered final project reports to clients.
• Archived project files for future reference.
Clients: Philips (GoGear, Avent), Eti (Tutku)
Youth RepublicProject Specialist - Event and Promotions
Jul. 2009 - Aug. 2012Mecidiyekoy, Istanbul, TR• Coordinated meetings with the creative team based on the project brief to determine the most suitable idea.
• Developed both general and detailed follow-up calendars for the duration of the project.
• Compiled comprehensive project files encompassing all details of the project.
• Defined and managed necessary documentation for the project; maintained constant communication with suppliers and logistics firms.
• Selected event/organization staff to execute project tasks.
• Before project commencement, coordinated with event/organization field staff, arranged meetings, and provided project files to support their roles.
• Oversaw logistics for required materials before, during, and after the project.
• Conducted ongoing and detailed spot audits to ensure staff performance during the project.
• Prepared interim and final detailed reports for client review throughout and upon project completion.
• Managed budget and monitored payment records for staff.
• Produced final video reports summarizing the project and archived all project files upon completion. Awards: First prize in Doğrudan Pazarlama Ödülleri '10 (Direct Marketing Awards '10) with guerilla event project called "Best Buy Açılış - Mavi T-Shirtlüler İzmir'e Geliyor" launch event. Clients: İKSV, İstanbul Modern, Sabancı Holding, Vodafone, Cadbury Kent, MEY İçki (Binboa, Yeni Rakı), Coca Cola, Best Buy
Youth RepublicIntern
Aug. 2008 - Sep. 2008Mecidiyekoy, Istanbul, TR• Supported a promotional project under the guidance of a project executive by dispatching product samples to a targeted group of 2,500 young professionals selected through data mining.
• Conducted phone outreach to companies to gather contact names and prepared a comprehensive list of recipients.
• Monitored the creation of printed materials and developed the logistics plan for the project.
• Compiled and managed a database of recipient information, which was then shared with the customer and the project executive. Client: Unilever (Yumoş)
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