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Graphic Designer / Marketing Associate | Masters in Graphic Design & Digital Media
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Work Background
FreelancerMarketing Graphic Designer
Apr. 2023United Kingdom·Collaborated with startups and medium-sized businesses to develop bespoke brand identities and digital assets aligned with their goals and target audiences.
·Built strong client relationships by aligning design and digital marketing strategies with client objectives, fostering long-term partnerships, and mitigating churn risk through transparent communication.
·Designed static and motion-based visuals for social media platforms, including Instagram, TikTok, LinkedIn, and YouTube, ensuring alignment with brand identity and audience preferences.
·Developed and optimized marketing strategies for multiple clients, utilizing Agile or waterfall techniques to manage evolving project needs, track progress, and provide stakeholders with milestone updates.
·Designed and built animated, interactive websites in Wix Studio, integrating branding, responsive design, and functionality to deliver user-focused experiences.
·Leveraged tools like MailChimp, Klaviyo, Meta Business Suite, and Zapier to grow lists and execute data-driven, automated campaigns, achieving measurable project results.
·Produced product packaging, infographics, and promotional materials, consistently exceeding client expectations while maintaining brand consistency.
Oeno GroupGraphic Designer / Marketing Associate
Aug. 2020 - Jul. 2023London, England, United Kingdom·Reported to the Marketing Director and collaborated with stakeholders from investment-focused companies (OENO, Tomoka Fine and Rare, and Red 8 Gallery) to lead marketing strategies and ensure alignment across all design and branding efforts. ·Spearheaded the transition from unstructured to systematic digital marketing by designing materials that supported customer acquisition, conversion, and retention while communicating growth opportunities and strategies to stakeholders. ·Designed and executed creative assets, including sales aids, animated social media content, investment brochures, and event-specific materials such as banners and tasting mats, ensuring visual consistency across retail, e-commerce, and event campaigns. ·Monitored campaign performance and created impactful visual reports for senior leadership, helping optimize strategies to maximize ROI through data-driven insights. ·Designed user-focused websites for OENO and Tomoka Fine and Rare, blending responsive design with brand identity to enhance online presence and usability. ·Supervised design teams to maintain messaging consistency, ensuring impactful execution of co-branded campaigns with high-profile collaborators such as Rolls Royce, Petrus, and MoneyShow. ·Participated in the design of an internal CRM interface for OENO, incorporating user-product connections, client segmentation, and automated flows to streamline operations and enhance customer experiences. ·Delivered event collateral for investment and trade shows, ensuring brand consistency and supporting strategic initiatives for global events.
Peleman Industries, Inc.Graphic Designer
Jan. 2019 - Jan. 2020Valencia, Valencian Community, Spain·Collaborated with the marketing team to deliver creative solutions for both client and internal projects, ensuring consistent brand alignment across all outputs. ·Designed advertising materials, posters, customer loyalty campaigns, and social media content to support marketing initiatives and enhance brand visibility. ·Directed product photography and illustrations, providing art direction to maintain high-quality visuals that aligned with the company's standards. ·Developed innovative customer loyalty campaigns that increased client engagement and strengthened brand perception. ·Printed diverse projects on various surfaces using professional-grade equipment, tailoring outputs to meet corporate and personal needs.
HUGO BOSSCustomer Service Sales Specialist
Mar. 2018 - Dec. 2018London, Reino UnidoEnhanced customer satisfaction by recommending tailored solutions and providing a seamless and personalised purchasing experience, strengthening client relationships post-sale.
PULL&BEARStockroom Responsable/Cashier
Sep. 2017 - Mar. 2018London, Reino UnidoSupported customer service and sales on the floor while managing stockroom operations, ensuring efficient inventory organisation and timely product availability to enhance customer satisfaction
PULL&BEARSales Staff
Nov. 2016 - Sep. 2017Valencia, España
Santander EspañaClient Acquisition Specialist
Oct. 2014 - May. 2016Valencia, Valencian Community, SpainBuilt trust through empathetic, needs-based service, guiding clients through account options and ensuring they felt supported throughout the process.
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