Oeno GroupGraphic Designer / Marketing Associate
Aug. 2020 - Jul. 2023London, England, United Kingdom·Reported to the Marketing Director and collaborated with stakeholders from investment-focused companies (OENO, Tomoka Fine and Rare, and Red 8 Gallery) to lead marketing strategies and ensure alignment across all design and branding efforts. ·Spearheaded the transition from unstructured to systematic digital marketing by designing materials that supported customer acquisition, conversion, and retention while communicating growth opportunities and strategies to stakeholders. ·Designed and executed creative assets, including sales aids, animated social media content, investment brochures, and event-specific materials such as banners and tasting mats, ensuring visual consistency across retail, e-commerce, and event campaigns. ·Monitored campaign performance and created impactful visual reports for senior leadership, helping optimize strategies to maximize ROI through data-driven insights. ·Designed user-focused websites for OENO and Tomoka Fine and Rare, blending responsive design with brand identity to enhance online presence and usability. ·Supervised design teams to maintain messaging consistency, ensuring impactful execution of co-branded campaigns with high-profile collaborators such as Rolls Royce, Petrus, and MoneyShow. ·Participated in the design of an internal CRM interface for OENO, incorporating user-product connections, client segmentation, and automated flows to streamline operations and enhance customer experiences. ·Delivered event collateral for investment and trade shows, ensuring brand consistency and supporting strategic initiatives for global events.