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Work Background
Ninou SRLGeneral Manager
May. 2024Santo Domingo, Distrito Nacional, Dominican RepublicExclusive Representative of Tutto Piccolo for the Dominican Republic
PALMCORP SRLDirector of Business Development
Apr. 2024
MoroccanoilSales Project Manager - Latin America
Dec. 2019 - Mar. 2024-Worked on the implementation and execution of key commercial strategies, aligned with the objectives of the division, brand positioning, and adapted to the local needs of each territory of LATAM. -Worked directly distributors, maximizing their reach in the territory. Implementing key strategies, monitoring inventory and market deployment. -Create incentives for different target audiences: DSCs, stylists, salon owners, etc. -Visit key markets while revising their go to market, sales strategies and launches.
-Analize data, support with reports (sell in, sell out, rentability, inventory levels, promotions), and presentations as executive summaries.
-Plan and deploy Loyalty program for LatAm, follow up country performance.
GRUPO MALLENProfessional Cosmetics Division Manager
Jan. 2019 - Dec. 2019Manage branded cosmetics portfolio for L’Oréal (Essie Cosmetics), Coty (Wella Professionals), American International (Ardell and Sechevite) and Moroccanoil
• Supervise sales, education and brand coordinators team
• Work side by side with business partners to determine how to best achieve strategic goals and brand positioning
• Direct sales activities and effectively communicate division goals established on proposed yearly growth
• Review space agreements, price structures, retail prices, product assortment and product levels
• Evaluate and approve marketing activities and consumer engagement trade promotions
• Monitor performance and effectiveness of investments, promotions, advertising campaigns, launch activities and trainings
GRUPO MALLENBrand Manager
Jun. 2015 - Apr. 2019Santo DomingoCreated and coordinated new product launches
• Provided brand with yearly marketing, promotion and sales plans
• Created and maintained strategic relationships with multi-channel clients
• Supervised sales team for the brands
• Communicated new product releases through the creation of 360-degree planning focused on reaching digital, PR, customer and sales.and recommending new product assortments in order to maximize division P&L
Manuel O. Matos, Brea & AsociadosMarketing Manager
Sep. 2014 - May. 2015Dominican Republic• Created in-house marketing division
• Created and executed marketing plans focused on each insurance branch
• Designed marketing materials to better engage the customer base
• Supervised social media content strategies
• Adapted and aligned company brand guidelines
• Reduced investments in marketing materials
CrochetOwner
Jan. 2011 - Apr. 2015Dominican Republic• Opened a fashion forward women’s store
• Built a customer base through email marketing and customer engagement activities
• Created a yearly business plan focused on the launch of new and exclusive brands monthly basis
• Recruited and trained sales team
• Created PR strategies
• Analyzed purchase and inventory levels.
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