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Work Background
General Manager
Ninou SRLGeneral Manager
May. 2024Santo Domingo, Distrito Nacional, Dominican RepublicExclusive Representative of Tutto Piccolo for the Dominican Republic
Director of Business Development
PALMCORP SRLDirector of Business Development
Apr. 2024
Sales Project Manager - Latin America
MoroccanoilSales Project Manager - Latin America
Dec. 2019 - Mar. 2024-Worked on the implementation and execution of key commercial strategies, aligned with the objectives of the division, brand positioning, and adapted to the local needs of each territory of LATAM. -Worked directly distributors, maximizing their reach in the territory. Implementing key strategies, monitoring inventory and market deployment. -Create incentives for different target audiences: DSCs, stylists, salon owners, etc. -Visit key markets while revising their go to market, sales strategies and launches. -Analize data, support with reports (sell in, sell out, rentability, inventory levels, promotions), and presentations as executive summaries. -Plan and deploy Loyalty program for LatAm, follow up country performance.
Professional Cosmetics Division Manager
GRUPO MALLENProfessional Cosmetics Division Manager
Jan. 2019 - Dec. 2019Manage branded cosmetics portfolio for L’Oréal (Essie Cosmetics), Coty (Wella Professionals), American International (Ardell and Sechevite) and Moroccanoil • Supervise sales, education and brand coordinators team • Work side by side with business partners to determine how to best achieve strategic goals and brand positioning • Direct sales activities and effectively communicate division goals established on proposed yearly growth • Review space agreements, price structures, retail prices, product assortment and product levels • Evaluate and approve marketing activities and consumer engagement trade promotions • Monitor performance and effectiveness of investments, promotions, advertising campaigns, launch activities and trainings
Brand Manager
GRUPO MALLENBrand Manager
Jun. 2015 - Apr. 2019Santo DomingoCreated and coordinated new product launches • Provided brand with yearly marketing, promotion and sales plans • Created and maintained strategic relationships with multi-channel clients • Supervised sales team for the brands • Communicated new product releases through the creation of 360-degree planning focused on reaching digital, PR, customer and sales.and recommending new product assortments in order to maximize division P&L
Marketing Manager
Manuel O. Matos, Brea & AsociadosMarketing Manager
Sep. 2014 - May. 2015Dominican Republic• Created in-house marketing division • Created and executed marketing plans focused on each insurance branch • Designed marketing materials to better engage the customer base • Supervised social media content strategies • Adapted and aligned company brand guidelines • Reduced investments in marketing materials
Owner
CrochetOwner
Jan. 2011 - Apr. 2015Dominican Republic• Opened a fashion forward women’s store • Built a customer base through email marketing and customer engagement activities • Created a yearly business plan focused on the launch of new and exclusive brands monthly basis • Recruited and trained sales team • Created PR strategies • Analyzed purchase and inventory levels.
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