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Audio Branding & Creative Marketing Consultant | Open to Remote Partnerships
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Network Power<100 people
Roles
Geos
🇵🇹100%
Portugal
Work Background
UPON Creative StudioFOUNDER
Jan. 2025AngolaFounded and lead UPON Creative Studio, a creative consultancy based in Angola operating across Lusophone markets. Services include audio branding and sonic identity development, sensorial marketing strategy, music production and distribution, AI-powered content creation (video, voice synthesis, music), and digital marketing campaigns. Working with brands, agencies, and artists across Angola, Portugal, and Brazil. Distributed music globally through Symphonic, Traxsource, Beatport, and Spotify.
BEFCO - IndústriaBrand Manager
Oct. 2023Luanda, Luanda Province, AngolaBrand Strategy Development: Develop and implement a strategy, highlighting USPs.
Conduct market research on consumer preferences and trends. Brand Identity: Manage visual/verbal identity, including logos and brand guidelines.
Ensure consistent representation across all materials.
Product Positioning & Market Analysis: Determine market position and competitive advantage.
Analyze market trends, customer behavior, and competitor activities. Marketing & Campaigns: Plan and execute campaigns, collaborating with creative teams.
Monitor performance, making adjustments as needed. Budget Management & Brand Equity: Manage the brand promotion budget effectively.
Build brand equity through positive experiences and loyalty. Brand Communications & Cross-functional Collaboration: Manage communication channels, crafting aligned messaging.
Collaborate across departments for brand consistency. New Product Launch & Crisis Management: Introduce new products with strategic marketing plans.
Address brand image issues with crisis communication strategies. Performance Metrics & Brand Licensing/Partnerships: Define and track KPIs to measure branding efforts.
Explore partnerships or licensing to expand reach. Customer Feedback & Reporting: Collect and analyze feedback for brand strategy adjustments.
Provide regular performance reports to management.
ZAP - A minha TVAudio Supervisor
Dec. 2020 - Jun. 2023Luanda, AngolaAudio Supervision
Luanda Medical CenterProfessional Sales Specialist
Apr. 2019 - Dec. 2019Luanda
International SOSSales and Marketing
Nov. 2015 - Nov. 2018Account Management and Business Development Support • Assisting with the operational implementation of new accounts • Assisting with the renewal, up selling and cross selling of existing accounts including direct account management of a set of SME accounts • Provide education to designated clients on the programs specifics through face to face meetings, telephone calls or webex including when relevant: 2. Analysis and Reporting Market intelligence and competitor activity • Client utilization • Market penetration and opportunities • Up sell and cross border opportunities • SalesForce utilization and compliance 3. Salesforce.com • Ensure real time update of all client related activities into Salesforce.com including performing the following activities: • Managing the sales pipeline, from the start of all engagements with prospects/clients, timely updating any changes (i.e. stages, competitors and resolution causes for WON and LOST opportunities) • Tracking of all activities/points of contact with prospects/clients, providing detailed information on what was discussed/decided and on exchanged documents • Ensuring that all owned records (accounts, contacts, opportunities, etc.) are timely and accurately updated • Drive and monitor Salesforce.com usage and adoption • Standard contract preparation, sending, chasing of contract signature, loading of final signed copy into Salesforce.com • Updates to Procedures and Salesforce.com attachments (with Operations & Business Development Managers): Operations and Billing Procedures set-up and maintenance, contracts and Declaration attachments, Authorized persons. 4. Process / Project Management • Provide training to operations as and when required 5. Quality of Service Management
Breyner85.comAudio Engineer / Production Assistant
Sep. 2012 - Sep. 2013Porto
AM Roots MusicLabel Manager
Jan. 2008 - Dec. 2023New York/Luanda/PortoContractual/financial Responsability, in charge of planning 3 months in advance records release agenda, soundquality controller, Studio Manager held responsible for all the IT matters.
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