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Work Background
Market Me ConsultingDigital Marketing Team Lead
Jan. 2024 - Sep. 2024Kingston, JamaicaIn this role, I oversee the end-to-end execution of digital marketing campaigns, ensuring that projects are delivered on time, within budget and to the client's satisfaction. I also coordinate with internal teams, including creative, PR and production to allocate resources, set priorities, and streamline workflows.
The role also requires me to monitor project progress, track KPIs and provide regular updates on campaign performance and optimizations. I conduct market research, competitor analysis and audience segmentation to identify opportunities and inform strategy development while offering mentorship, training, and professional development opportunities to help team members enhance their skills and advance their careers.
Market Me ConsultingSenior Digital Account Executive
Aug. 2023 - Jan. 2024Conceptualization and creation of digital marketing plans, bridging the gap between clients and the digital marketing agency, ensuring that needs are met, projects are executed smoothly and objectives are achieved. Serve as the primary point of contact for clients. Collaborate with clients to define key performance metrics and benchmarks for measuring campaign success.
visuEatsBusiness Development Manager
Jul. 2023 - Oct. 2023visuEats is a platform for restaurants to showcase their menus and offer easy reservation options. As a BDM, I work to identify partnership opportunities and develop new relationships while maintaining existing business to help with brand and company growth.
SupersideCreative Project Manager
Jun. 2022 - Apr. 2023Manage the lifecycle of multiple fast-paced creative projects at a time while proactively identifying and meeting the needs of customers through collaboration, quality assurance, strategic communication and creative recommendations.
UNICEFMarketing and Communication Consultant
Aug. 2021 - Jul. 2022JamaicaCreation of marketing and communication strategy for project, support the creation of multimedia content materials, testing of strategy and material with youth focus groups and stakeholders and support/coordination of project activities and events
ATL Automotive GroupMarketing Executive
Jan. 2019 - Jun. 2021Creation and execution of marketing plans
Media planning and implementation
Management of advertising and media agencies
Develop and oversee the production of advertising and marketing material
Budget Management
Campaign reporting
New product and seasonal launches
Project and event management
SkinByTraceOwner and Lead Product Specialist
Aug. 2018 - Jun. 2021SkinByTrace was formed because of the lack of natural skincare products in the Jamaican beauty market. Our geographic location and tropical climate mean that products used by our North American counterparts may not yield the same results when applied to our skin. The brand features hand-crafted skincare products made in Jamaica with all natural ingredients. Every product on the line is suitable for all skin types. Custom products are available after consultation.
Advertising and Marketing Jamaica LtdDigital Creative Director
Feb. 2018 - Jun. 2018Direction, running and viability of the agency’s digital media department. Management of the creative and account service team. Handling media budgets for social media and digital advertising. Providing overall leadership of client activities. Providing creative and strategic input on all active, client driven and/or agency driven projects.
Advertising and Marketing Jamaica LtdAccount Director
Jun. 2017 - Feb. 2018Writing radio, video and television scripts Assisting with selection of cast of TV commercials Managing advertising budget for both local and international brands Managing client-agency relations working closely with Director of Client Services and Media
Reviewing advertising material to ensure same is aligned with brand guidelines
Advertising and Marketing Jamaica LimitedAccount Executive
Feb. 2015 - Jun. 2017Managing client-agency relations working closely with Director of Client Services and Media
Reviewing advertising material to ensure same is aligned with brand guidelines
Writing radio, video and television scripts
Self-employedFreelance Communications Consultant
Sep. 2014As a consultant, I offer marketing services, inclusive of insights on traditional, digital and social marketing tactics. In my work, I use best practices for marketing and communication activities and strategies for brand visibility. I also create and curate content for websites, LinkedIn profiles and press releases while collaborating with creatives for exceptional project management. My other services include small-scale event consulting and execution, transcription, proofreading and creative review.
Creative Media and EventsPublic Relations Executive
Sep. 2012 - Apr. 2014New KingstonWriting and execution of PR Plans for company and clients; dabbling in events planning
Writing press releases and articles
Managing the Wealth Magazine social media pages Content generator and writer for Wealth Magazine Online ( www.wealthmagja.com )
Manage and implement activities in keeping with corporate social responsibility
Conceptualizing ad campaigns
Flow Jamaica LtdCustomer Service Representative
Sep. 2011 - Sep. 2012Kingston, JAFirst contact for customers experiencing issues with their cable, internet or telephone service. Advised customers on promotions and service costing as well as update customer accounts according to their needs. Thrived on first call resolution.
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