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Work Background
OK CapitalDirector of Marketing Operations
Dec. 2023
ShyftMarketing Director
Sep. 2019 - Jan. 2024A key member of the core team for new product development and launches. Takes an insights-driven approach in brand building, which is brought to life through equal parts strategy, activation, and creative direction. Specific focus areas include:
- Brand positioning & strategy construction
- New product development & commercialization
- Traditional & non-traditional marketing communications
- Cross-functional team management, leadership & inspiration
- Product demos for prospects and investors
ShyftHead of Housing
Apr. 2019 - Sep. 2019Leading strategy and partnerships for the housing division. Collaboratively set the partnership strategy with the executive team. Executed new partnerships and optimized existing partnerships within the housing vertical. Specific focus areas included:
- Drive the strategic direction of partnership acquisition - Network within the partner ecosystem with many key stakeholders
- Oversee customer research to validate partner integrations
- Manage team of SDRs and track KPIs
ShyftSales QA
Nov. 2018 - Apr. 2019A key driver of performance culture, helping to define the criteria required to showcase the company’s expertise, promote employee improvement and create an excellent customer experience during a transaction with a prospect/customer. Specific focus areas included:
- Provide feedback and coach the sales team on trending behaviors
- Participate in calibration sessions with the quality assurance team
- Set up meetings with management and agents to promote and enhance overall team improvements
CRATERSurveyor consultant
Jun. 2018 - Jan. 2024Serbia
ShyftCustomer Experience Manager
Jun. 2018 - Nov. 2018As a customer experience manager worked on maintaining first class customer experience. Made sure that each touchpoint across the customer journey was engaging, efficient, and effective while understanding each customer and their specific needs.
Specific focus areas included:
- Providing customer service (omni-channel) and relationship building
- Understanding customer CTQs
- Maintaining high NPS score
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