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Work Background
Estímulo 2020Pro Bono | Head of Marketing & Education
Mar. 2020 - Oct. 2020
Teach TribeLearning Products Specialist/Consultant
Feb. 2019São PauloA TeachTribe é especialista em desenhar, desenvolver e implementar experiências de aprendizado que transformam empresas e alunos. O que fazemos:
- Estratégia e desenvolvimento de novos produtos
- construção de método de aprendizagem
- produção e execução de cursos e programas Projetos desenvolvidos para:
Udacity
RenovaBR
XP Inc
Falconi
Kroton (Anhanguera / Unopar)
Inteli
UdacityHead of business school / Strategic Partnerships
Jan. 2017 - Feb. 2019Learning Products Lead - Business School
Business development B2B2C (Strategic Partnerships lead)
My ShoesManaging Partner
Jan. 2013 - Dec. 2016São PauloResponsible for business product forecasting and analytics, pre-season and current season inventory management, weekly SSS management. Responsible for full product development cycle;
- fashion research and new trends,
- supply chain management, - sourcing and production,
- pricing strategies
- logistics and handling to franchises - Responsible for Institutional Branding
- Strategic marketing and co-branding projects
- Creation and Execution of campaigns and editorials
- Social media strategies management, engagement campaigns, digital content, social advertising, email marketing, online PR (good networking with top blogs and opinion formers in Brazil)
- planning of special events / pr relations.
Arezzo&CoDigital Marketing Manager / ecommerce - Schutz Brand
Sep. 2010 - Jan. 2013Sao PauloSocial Media segment owner. Developed, designed and executed construction of current website, increasing 150% of average visitors per
month vs previous semester. Understanding of who/prime prospect and how to communicate with them through social networks. Recognition from MITI INTELIGÊNCIA, on social medias
http://fonte.miti.com.br/sala-de-imprensa/marcas-de-calcados-podem-conquistar-o-mundo-atraves-das-redes-sociais-algumas-estao-a-caminho-2/ Led full development of new sales channel, e-commerce. Structuring full operation including, creation of ‘CNPJ/IE’, design and layout of sales webpage, affiliations with credit cards including anti-fraud system, integration with companies actual sales system (linx), structuring product flow from industry to warehouse handling and transportation to final customer. In three months online store has become top store in chain for sales revenue. Strong emphasis on e-commerce's performance and sales, being responsible for:
- Media Planning and Buying / Managing Budgets
- SEM (Search Engine Marketing) / SEO (Search Engine Optimization)
- Web traffic analysis and success measurement
- Online advertising - Affiliate marketing
Procter & GambleJunior Product Manager - Indirect Channel
Jan. 2009 - Sep. 2010São Paulo Area, BrazilLed multi-category launch Plans design and deployment. Integrated multiple categories launch strategies to build tailored channel plans to maximize business results in smaller stores. Enhanced customers relationship by creating and implementing mini-events for key company distributors to deploy launch plans. Creation and adaptation of innovative visibility improvement plan for drug channel. Understanding and definition of specific channels need and barriers. Design and deployment of specific plans to overcome them, and deliver disruptive visibility and business results.
Budget Management responsible for nearly 30% of total company marketing investment. Budget definition and allocation based on specific category/channel target growth. Budget spending monthly tracking and control. Creation, design and national implementation of incentive program for Indirect channel 2nd Sales force. Single platform enabling direct communication to over 8 thousand salesmen, driving distribution and volume share growth for Indirect Channel. Implementation of program enabled through selling presentations for Sales team and Clients, customers sell out data sharing. Program involved strategic cross functional teams managing. Recognition/Prizes:
- ‘Power of You’ recognition given by Brand Operation Director for sustainable share growth in indirect channel.
Procter & GambleAssistant Brand Manager - Pringles
Apr. 2008 - Dec. 2008São Paulo Area, BrazilWho/Prime Prospect understanding as a way to define new communication avenue and marketing activities. Consumer testing and qualification of alternative campaign routes developed together with agency.
Procter & GamblePharmacies and Perfumaries Marketing Intern
Mar. 2007 - Mar. 2008São Paulo Area, BrazilShopper Marketing for specific customers (Drogasil, Droga Raia, Pacheco and Pague Menos) leveraging both P&G and customers strategies. Creation of joint Christmas promotion building on customer seasonality while leveraging relevant P&G categories for the period. Step change in-store visibility through customization of materials in line with customers guidelines/needs.
Analyze channel business using Nielsen and other CMK data to develop insights and substantiate recommendations.
GlamuramaAnalista de Marketing/Vendas - Glamu-Pop
Apr. 2006 - Mar. 2007São Paulo Area, BrazilGlamu-Pop (focused on teenagers) business segment owner. Consumer research and understanding. Definition and implementation of targeted marketing activities, brand building of ‘mother site’ new branch. Website content production. Event production management. Alliances/Partnership management.
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