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Work Background
Element EightGlobal VP Sales and Education
Jun. 2025New York, United States
CHANELVP/ Head of Fashion Education & Style expertise
Jul. 2023 - Jan. 2025New York, New York, United States- Spearheaded the strategic vision and budget for client-facing fashion experiences, leading a team of 12 to deliver top-tier luxury client engagement and measurable KPIs. - Orchestrated cross-functional partnerships to integrate brand image and product expertise into compelling client experiences, significantly driving RTW conversion (20% increase) and cross-sell (40%). - Designed and implemented innovative client engagement initiatives through styling and expertise programs, fostering deeper connections and enhancing client satisfaction.
CHANELGroup Director - Beauty product Marketing
Apr. 2021 - Jul. 2023New York, United States- Directed the end-to-end product lifecycle with a focus on enhancing client experience, collaborating with retail to optimize product assortment and execution for maximum market engagement. -Strategically managed the beauty product portfolio, including forecasting and merchandising, to align with global marketing strategies and meet evolving client and market needs for luxury experiences. - Led a high-performing team of 4 to drive operational excellence and implement strategic local initiatives that significantly boosted product sell-thru (97% within 3 weeks) and category growth, demonstrating strong market responsiveness and client appeal.
CHANELArea Education Director
Oct. 2019 - Apr. 2021New York- Directed the execution of brand-aligned client engagement strategies for fragrance and beauty, leading a team of 7 to drive sales growth through elevated in-store experiences. - Partnered with cross-functional teams to develop and deploy high-impact client experience programs, directly enhancing retail staff's ability to create memorable moments and improve client satisfaction. - Cultivated strategic partnerships with retailers to amplify client outreach and engagement initiatives, contributing to improved sales performance and client retention.
CHANELGroup Director- Education Makeup
Sep. 2016 - Oct. 2019New York- Led the adaptation and execution of global client experience strategies for the US market, overseeing a team of 7 National Makeup Artists to deliver unparalleled product and artistry expertise. - Orchestrated and managed high-profile client events in partnership with retail sales and operations, leveraging National Makeup Artists to create immersive experiential moments that resulted in high makeup and skincare sales conversion. - Developed and implemented specialized artistry programs that enhanced client-facing interactions and elevated the overall in-store experience.
CHANELTraining Designer- Makeup expertise
Jul. 2014 - Sep. 2016Paris Area, France- Designed and developed international experiential content and artistry programs in collaboration with marketing and creation studio teams, ensuring global consistency in client engagement. - Contributed to product development with a focus on client experience, influencing the creation of new products and expanded ranges to meet diverse client needs. - Pioneered the design of a digital catalogue for product and artistry content, creating the first international digital learning application that significantly increased retail engagement (50%) and expanded client reach.
MAKE UP FOR EVERInternational Trainer and Makeup artist
Oct. 2010 - Jun. 2014Paris Area, France
MAC CosmeticsMakeup artist and product specialist
Nov. 2002 - Jun. 2008Montreal, Canada Area
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