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Work Background
Closer ltdLead producer
Oct. 2024 - Feb. 2026United Kingdom, LondonSole practical production lead responsible for all end-to-end stills and motion shoot production across multifaceted channels, delivering large-scale commercial campaigns for luxury and premium brands, including integrated AI, CGI, VFX, and animation workflows.
Specialising in full-service, global production, with ownership across complex, multi-market projects from brief through delivery, spanning live-action, mixed-media, and emerging technology-led productions.
• Lead client and senior stakeholder relationships across brand, agency, legal, and talent
• Trusted production partner for high-profile clients including Godmode, Fendi, and Jessica McCormack
• Own production strategy, budget governance, timelines, and execution across overlapping deliverables and channels
• Lead production across live-action shoots alongside AI-driven, CGI, VFX, and animation pipelines, ensuring seamless integration and creative consistency
• Contract creation and negotiation across artists, clients, and third-party suppliers
• Casting and talent management for international campaigns
• Proactive problem-solving and crisis management across fast-moving productions
• Lead and manage cross-functional creative teams across all aspects of stills and video production, including shoot management, locations, casting, post-production, VFX, animation, art buying, and artist relations
• Experienced in leading diverse teams in high-pressure environments to deliver high-quality creative outcomes on time and on budget
Danson productions ltdExecutive producer | Freelance producer partner
Oct. 2020United Kingdom, LondonSenior Global Marketing, Brand & Campaign Production Lead (stills + motion), delivering large-scale commercial campaigns for luxury and premium brands.
Specialising in end-to-end, full-service production across global markets.
• Lead client and senior stakeholder relationships across brand, agency, legal, and talent
• Trusted partner to clients and agencies, aligning creative ambition with commercial and brand objectives
• Contract creation and negotiation across artists, talent, clients, and third-party suppliers
• Casting and talent management for international campaigns
• Proactive problem-solving and crisis management across fast-moving productions
• Lead and manage cross-functional creative teams across all stages of stills and video production, including shoot management, locations, casting, post-production, art buying, and artist relations
• Experienced in delivering high-pressure, high-value campaigns to deadline and budget
art partnerSenior producer
Aug. 2016 - Oct. 2020United Kingdom, LondonGlobal Executive Producer, specialising in managing renowned photographers Glen Luchford, Harley Weir, and Colin Dodgson for leading fashion and advertising clients. I oversee the management of creative teams and production for multi-channel campaigns with international reach across print, digital, and TV.
With expertise in full shoot production management and execution, I handle projects from the creative brief through to post-production, managing teams of up to 50 members to ensure seamless execution. I focus on optimising workflows and enhancing efficiency and output, ensuring that creative teams operate at their best. My roles include on-set leadership, client relations, budget planning and management, and cross-functional organisation.
My client portfolio includes prestigious brands such as Gucci, Balenciaga, YSL, Fenty, Chloe, Dior, Apple, Burberry, Stella McCartney, and Mango, among others.
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