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Work Background
SelfPilates Instructor
Mar. 2024
Mindful MatchaFounder
Jan. 2023 - Jun. 2023- Conducted comprehensive market research to identify consumer trends, consumer preferences, competitive landscape, and market gaps for effective product positioning. - Developed brand marketing and positioning by conducting primary market research via Attest and Pollfish.
- Defined product positioning and messaging by drafting value propositions for each product line.
AblyTalent Acquisition
Apr. 2022 - Dec. 2022Boston, Massachusetts, United States*Company-wide Layoff Dec 2022* - Sourced directly to be the first recruiting partner in the US. - Developed and executed brand messaging strategies, leveraging insights gained from understanding candidate profiles to resonate with target audiences effectively. - Collaborated with internal cross-functional teams to develop a recruitment content strategy to create compelling brand stories and materials, strengthening brand identity across various recruitment marketing channels to increase engagement with top-tier talent. - Stayed up-to-date on industry trends, market conditions, and competitive landscape to ensure effective candidate brand positioning and marketing. - Authored a comprehensive manual detailing advanced strategies for optimizing recruiting CRMs, empowering teams to enhance sourcing efforts and cultivated robust candidate pipelines for future talent acquisition endeavors. Ably is the platform that powers synchronized digital experiences in realtime for millions of simultaneously connected devices around the world. Whether attending an event in a virtual venue, receiving realtime financial information, or monitoring live car performance data – consumers simply expect realtime digital experiences as standard. Ably provides a suite of APIs to build, extend, and deliver powerful digital experiences in realtime for more than 300 million devices across 80 countries each month. Organizations like Bloomberg, HubSpot, and Verizon depend on Ably’s platform to offload the growing complexity of business-critical realtime data synchronization at global scale.
LogRocketTalent Acquisition Manager
Mar. 2021 - Apr. 2022Boston, Massachusetts, United States- Hired as 2nd member of TA team, specifically to spearhead all commercial hiring - Designed, authored, and implemented email campaigns to attract and engage potential candidates. - Conducted A/B testing on various elements of outreach emails, including subject lines, messaging, and CTAs buttons. Utilized analytical tools to measure and analyze KPIs such as open and response rates to iterate and refine email campaigns to boost overall campaign performance. - Defined marketing and engagement strategies to attract, engage, and hire top-tiered talent. - Collaborated cross-functionally with teams to ensure consistent candidate brand positioning and branding across all touch points. - Analyzed and presented weekly and monthly recruiting metrics to provide data-centric updates to key internal stakeholders to identify and remove roadblocks - Utilized a data-driven approach to analyze recruitment metrics and optimize hiring processes, resulting in consistently achieving 80% or above quarterly performance - Designed and implemented a new competency-based hiring practice to promote more effective interviewing and job mapping
Cogo LabsSenior Talent Acquisition Partner
Jul. 2020 - Mar. 2021• TA Team of 1 responsible for all things recruiting! • Partner with team leaders to define quarterly recruiting roadmap, developing key KPIs and long-term initiatives • Lead the development of a comprehensive Interview Training program and more...!
Cogo LabsRecruiter
Mar. 2019 - Jul. 2020*Awarded Jan 2019 Cogo Star - for demonstrating positive dedication to Cogo's values & mission and for exceptional work *Completed ASPIRE - Individual contributor program open to high-potential contributors on the path to first-time management • Full-cycle recruiter - matching top talent with roles in software engineer and data analytics • Built strong relationships with hiring mangers, including developing a SLA (Service Level Agreement) to foster collaborative and team-focused approaches to recruiting • Ownership of Campus Programs - Revamped summer internships program and grew program from 10 to a total of 27 interns • Developed first in-house Co-op program • Head of Summer Program - led 10 week internship program → Assisted the organization of learning & development opportunities for mentors & interns → Worked with HR to develop performance reviews → Curate in-house and external events → Lead monthly updates with Estaff
Cogo LabsRecruiting Coordinator
Mar. 2018 - Jan. 2019Cogo Labs is the tech-driven startup incubator behind some of the Boston area's fastest-growing web companies. We create new businesses from our own internal experiments, and then grow them to profitability and beyond through the efforts of our amazing engineering, analytics, design & BD teams. As the recruiting coordinator, I work extensively with our Lead Recruiter to find the best quality candidates to work at Cogo. From resume review all the way to offer generation, we are passionate about providing exceptional candidate experience that reflects Cogo's focus on culture and community. Through the interview process, it's my pleasure to represent Cogo Lab's dedication to its employees by highlighting our outstanding learning opportunities for all employees, exceptional benefits, and collaborative atmosphere. My team's mission: To ensure that everyone who works here--and anyone we potentially *want* to work here--has the best possible impression of and experience with Cogo Labs.
MFS Investment ManagementTalent Acquisition Coordinator
Jun. 2017 - Mar. 2018Greater Boston Area• Responsible for the coordination and support of the Talent Acquisition activities for both the US and Global teams
• Execute strong communication skills with both hiring leaders and candidates • Conduct prescreens with possible candidates • Ensure candidates have a positive experience from start to hire • Direct experience and coordination of Campus Recruiting program • Assist with new employee onboarding and orientation • Work in applicant tracking system (ATS) to move candidates through the process, and ensure applications are complete
• Support team with customized reporting and data analysis
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