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Work Background
Head of Marketing
TettraHead of Marketing
Feb. 2023Remote
Director of Content
RangeDirector of Content
May. 2022 - Dec. 2022Remote* Grew organic traffic more than 40% in only 6 months * Increased number of overall signups compared to previous year with 4 of the highest signup months * Sequoia-backed startup
Head Of Marketing
Friday.appHead Of Marketing
Feb. 2021 - Apr. 2022Remote Bessemer-backed company shut down in April 2022 // Website sold to ClickUp 5x organic traffic in 1 year 10x conversions in 1 year
Content Marketing Consultant
GrowthContent.ioContent Marketing Consultant
Nov. 2020Greater Nashville Area, TNContent marketing consulting and writing for SaaS and startup companies. See how I helped grow traffic by 1000%. https://growthcontent.gumroad.com/l/Kfnjy
SEO Content Manager
ToptalSEO Content Manager
May. 2019 - Nov. 2020
Lead Content Strategist
ClickUpLead Content Strategist
Feb. 2018 - May. 2019San Francisco Bay Area-Increased organic search by more than 1000% compared to year prior -Increased blog traffic more than 400% compared to year prior
Content Strategy
WorkzoneContent Strategy
Feb. 2017 - Jan. 2018Greater Philadelphia Area-Grew blog traffic more than 700% in a year with SEO and keyword research -Tripled organic search MQLs due to SEO-optimization and overall blog growth -Managed team of freelancers to publish high-quality content that repeatedly ranks high for keywords -Developed 10 new content offers to dramatically increase lead generation -Averaged 28% open rate and 15% click-thru rate on newsletter emails -Maintained and grew social network followers on LinkedIn -Created high-performing sales and nurture campaigns for targeted audiences
Marketing Content Manager & Writer
Change HealthcareMarketing Content Manager & Writer
Nov. 2013 - Feb. 2017Brentwood, TN-Plan content and digital strategies for B2B and B2C healthcare audiences, including lead generation and marketing automation -Initiated creative concepts for 10+ multi-touch marketing campaigns to 5 different market segments -Improved email opens and click-throughs by 25% with new content marketing and growth hacking strategies -Researched and wrote more than 50 product and marketing sales collateral -Created and researched 10+ case studies -Leverage behavioral economics in creation of 25 healthcare gamification courses -Discuss product development and user experience from marketing perspective
Copywriter
Ingram Content GroupCopywriter
Dec. 2011 - Oct. 2013Nashville, TN-Generate ideas and copy for multiple marketing campaigns across all media, including print and e-communications -Produce copy for print ads, landing pages, email communications, and more -Incorporate industry and marketing insight into projects
Copywriter
White | ThompsonCopywriter
Sep. 2010 - Sep. 2011Nashville, TNDeveloped copy and engineered ideas for print ads, brochures, social media posts, and radio scripts. Clients included Tennessee Department of Tourism, George Dickel Visitors Center, Big Brothers Big Sisters, Andrews Cadillac and more.
Adjunct English Instructor
Nashville State Community CollegeAdjunct English Instructor
Aug. 2010 - Apr. 2012Nashville, TNPlan and lead English Composition classes; including lectures, essay development, proofreading and grading.
Reporter/Researcher
Greater Wilmington Business JournalReporter/Researcher
Oct. 2007 - Jun. 2010Wilmington, North Carolina AreaResearched and wrote news, features and web articles for business publication. Established relationships and conducted interviews with local and regional business contacts. Provided editorial feedback on each bi-weekly issue and contributed to daily web stories. Completed 100+ articles in fields such as hospitality, real estate, banking and government. Participated in content development for daily email outreach.
Proofreader/Copyeditor
Consumer Source Inc./PrimediaProofreader/Copyeditor
Jan. 2005 - Oct. 2006Atlanta, GACorrected and rewrote ads to comply to 5 different formats. Edited over 4,000 pages per month with a low error rate.
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