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Work Background
Cross NetworkingHead of Strategy & Creative
Nov. 2023São Paulo, BrasilLeader of the Strategy and Creative department: responsible for managing the team, guiding the strategic culture of the agency, and developing communication and business plans for the biggest clientes of the company.
- Consumer research, market analysis, personal branding strategies and digital campaigns for relevant
musicians and celebrities (Clients: João Gomes, Pedro Sampaio, Nattan e Mari Fernandes).
- Branding and product repositioning (Clients: Nubank Ultravioleta e Unilever)
- Strategy and creative ideas for cross media campaigns, activations and brand experiences (Clients:
Bimbo, Unilever e Nubank)
- “Collabs” development: creating campaigns, products or activations that are relevant for both brands
- Live Marketing
- Team Management, and work alongside the production and commercial departments
- Workflows management and reports
Cross NetworkingCreative Strategist Manager
Jul. 2022 - Dec. 2023São Paulo, BrasilBusiness and communication plans for different clients, that are always focused on building strategic partnerships: - Branding and digital strategy for artists and influencers
- Cross Media strategy
- Strategy and creative ideas for brand experiences and activations - Live Marketing
- Market analysis and trends research
- “Collabs” development: creating campaigns, products or activations that are relevant for both brands
- Work alongside sales, production and creative departments
- Team management Clients (Brands): Gallo, Bimbo (Ana Maria, Nutrella, Rap10 and Pullman), Canetas BIC, TPV (Phillips) and Kopenhagen.
Clients (Personal Brands): Pedro Sampaio, Thiago Mansur, Nattan, Mari Fernandez e Xand Avião.
FreelanceDigital Strategist
Jan. 2020 - Jul. 2022Branding and communication strategy for independent brands and multinational companies: - Development of 360o projects for clients of different segments, including branding and strategy for cross media campaigns.
- Content strategy: trend analysis, social listening, social media strategy, content calendar, and references compilation for the creative department.
- Team management (weekly and daily workflows management)
- Reports and Insights Clients: CIMED (Carmed, Milimetric, Lavitan e K-MED), BBL, Ambev, Eight Diálogos, Luiza Leopoldo, Produtora Chromatik, and others.
WundermanPlanner / Business Strategist
Sep. 2017 - Jan. 2020São PauloResponsible for making trend research, communication strategy, market analysis and digital content. Mentored/coordinated a team of 3 people. - Clients: Google, Shell LATAM, Dell Computers, Porto Seguro.
WundermanClient Services Analist
Jun. 2016 - Sep. 2017Responsible for managing workflow, supporting projects, prepping briefings, analyzing results, solving communication problems between departments and establishing a good relationship with the clients. - Clients: Banco Bradesco (Intern - 06/2016 - 01/2017) and Dell Computers (Jr - 01/2017 - 09/2017)
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