Birmingham Orthodontics , Rock Dental BrandsDirector of Marketing
Jan. 2022United States• Responsible for 5+ brands across 4 dental practice types with multiple business models and 100+ clinics.
• Directed and managed 4 agency partners regarding brand management, media planning, media purchasing, creative development, patient experience items, in-clinic branding, website development, and public relations.
• Managed an allocated budget and accounts payable weekly, monthly, and annually and adjust the invoice submission process, creating efficient ways for approval and payment.
• Collaborated with other departments to streamline and improve mutual projects.
• Responsible for corporate public relations efforts, guiding those efforts throughout the 100+ clinics.
• Determined effective paid media opportunities, including SEO, social media, CTV, radio, and outdoor, and develop a system and determine clinic items to enhance patient experience.
• Designed and maintained a format to save all approved creative assets for team access.
• Worked with the VP of Marketing on various responsibilities for the department's success.