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Work Background
Birmingham Orthodontics , Rock Dental BrandsDirector of Marketing
Jan. 2022United States• Responsible for 5+ brands across 4 dental practice types with multiple business models and 100+ clinics.
• Directed and managed 4 agency partners regarding brand management, media planning, media purchasing, creative development, patient experience items, in-clinic branding, website development, and public relations.
• Managed an allocated budget and accounts payable weekly, monthly, and annually and adjust the invoice submission process, creating efficient ways for approval and payment.
• Collaborated with other departments to streamline and improve mutual projects.
• Responsible for corporate public relations efforts, guiding those efforts throughout the 100+ clinics.
• Determined effective paid media opportunities, including SEO, social media, CTV, radio, and outdoor, and develop a system and determine clinic items to enhance patient experience.
• Designed and maintained a format to save all approved creative assets for team access.
• Worked with the VP of Marketing on various responsibilities for the department's success.
The Brght House FoundationFounder of Non-Profit
Jun. 2009 - Dec. 2020Birmingham, Alabama, United States
The Bright House FoundationDirector and Founder
Jan. 2009Birmingham, AL• Established and lead a non-profit organization to assist families affected by special needs, formulating fundraising goals and volunteer needs to assist 150+ families annually. • Increase the scope of the mission with the professional board to serve more people in need, manage operations, and proactively monitor and evaluate yearly operations and growth.
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