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Work Background
Astra TechData Scientist & Growth Hacker
Jul. 2023Dubai, United Arab Emirates⏺ Achieved 8x user-base growth within the first six months of 2024 by leading growth activities for
Local Money Transfers on Botim.
⏺ Increased baseline daily users across all fintech services by 20-65% MoM and cross-selling rate
by 172% QoQ by leading the design, development and technical implementation of the top-performing campaign on Botim, Bingo Deals, a gamified approach for fintech cross-selling.
⏺ Increased average MoM DAU growth by 3.3 pp by employing AI-based churn prevention models, AB/MVT (Multi-Variate Testing) content optimization, replicating MonEngage’s IPO feature.
⏺ Conducting extensive experimentation, QA testing, and product analysis for Botim's major fintech verticals (Remittance, Local Money Transfers, Prepaid Cards, Bill Payments).
⏺ Planning and deploying RFM (Ready-for-Market) and GTM (Go-to-Market) strategies.
⏺ Stress-testing app features and establishing event data-mining goals by liaising with Product and Engineering teams and other stakeholders, while monitoring real-time in-app errors and bugs.
⏺ Weekly reporting for promo spending ROI, budget planning & tracking, and overall performance analytics with Finance team.
BotimData Scientist & Growth Hacker
Jul. 2023Dubai, United Arab Emirates
BotimJunior Data Scientist & Growth Hacker
Oct. 2022 - Jun. 2023Dubai, United Arab Emirates
Astra TechJunior Data Scientist & Growth Hacker
Oct. 2022 - Jun. 2023Dubai, United Arab Emirates⏺ Achieved 88% f-score and an 11% reactivation uplift by developing a churn prediction model.
⏺ Boosted average QoQ acquisition rates by 9% and retention rates by 17% by developing automated CRO (Conversion Rate Optimization) campaigns for Botim’s fintech services.
⏺ Boosted average QoQ retention rates by 6% by developing numerous automated scripts for VOIP.
⏺ Kick-started Botim’s advanced cross-selling techniques by developing a Fintech-Affinity model to predict user fintech service preferences.
Astra TechGrowth Hacking Intern
Jul. 2022 - Sep. 2022Dubai, United Arab Emirates⏺ Responsible of managing bi-weekly and EOM CRM campaigns (cohorts & segmentation, campaign delivery, post-analysis, and story telling).
⏺ Conducted extensive data analysis, advancing skills in SQL (Hive and MySQL).
⏺ Worked on the Remittance pilot launch.
⏺ Handled API system integrations for CRM, Referral, Promo, and in-app assets and real estate.
BotimGrowth Hacking Intern
Jul. 2022 - Sep. 2022Dubai, United Arab Emirates
American University of SharjahResearch And Teaching Assistant
Jan. 2021 - Jun. 2022Sharjah, United Arab Emirates⏺ Published 3 journal papers outlining novel methods for static video summarization and action recognition using Machine and Deep Learning.
⏺ Supported in instructing and grading midterms, quizzes, and assignments for over 100 students enrolled in programming and development courses at the 200- and 300-levels.
SmartInternzData Science Intern
May. 2020 - Aug. 2020United States⏺ Reduced dataset size by 30% by developing automated clean-up processes to detected and eliminate irrelevant data, therefore bringing down cloud storage costs.
⏺ Achieved an 80% reduction in fake reviews by developing an NLP model to detect fraudulent reviews on hotel booking websites.
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