Astra TechData Scientist & Growth Hacker
Jul. 2023Dubai, United Arab Emirates⏺ Achieved 8x user-base growth within the first six months of 2024 by leading growth activities for
Local Money Transfers on Botim.
⏺ Increased baseline daily users across all fintech services by 20-65% MoM and cross-selling rate
by 172% QoQ by leading the design, development and technical implementation of the top-performing campaign on Botim, Bingo Deals, a gamified approach for fintech cross-selling.
⏺ Increased average MoM DAU growth by 3.3 pp by employing AI-based churn prevention models, AB/MVT (Multi-Variate Testing) content optimization, replicating MonEngage’s IPO feature.
⏺ Conducting extensive experimentation, QA testing, and product analysis for Botim's major fintech verticals (Remittance, Local Money Transfers, Prepaid Cards, Bill Payments).
⏺ Planning and deploying RFM (Ready-for-Market) and GTM (Go-to-Market) strategies.
⏺ Stress-testing app features and establishing event data-mining goals by liaising with Product and Engineering teams and other stakeholders, while monitoring real-time in-app errors and bugs.
⏺ Weekly reporting for promo spending ROI, budget planning & tracking, and overall performance analytics with Finance team.