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Work Background
Self EmployedContent Strategist
Mar. 2021New York, New York, United StatesWithin the expansive field of content creation, I've carved a unique path, earning clients' trust to bring their visions to life with an authentic voice. For nearly four years, I've blended creativity, strategy, and collaboration within my own company and over 20 others to develop branding and enhance engagement through SEO optimization, providing thoroughly researched and detailed information on a wide-range of topics, while creating accessible content to reach a diverse audience. My work has allowed me to explore a variety of projects with my passion for impactful storytelling and commitment to quality as the cornerstone. Highlights include: • SEO-Optimized Content Creation: I develop blogs and digital publications designed to boost visibility and drive engagement while maintaining a compelling and authentic voice.
• Collaborative Strategy Development: Working closely with cross-functional teams, I ensure cohesive strategies that align with client goals and resonate with their target audiences.
• Manuscript Editing & Ghostwriting: Whether refining an author’s manuscript or ghostwriting content across genres, I focus on clarity, consistency, and authenticity to bring ideas to life.
• Branding & Design: I create custom book covers, business cards, and branding materials that capture the essence of each client’s vision, leveraging tools like Adobe Creative Suite, Canva, and Midjourney.
• Creative Direction: From concept to execution, I guide projects to deliver polished, impactful results that align with client expectations. This role has allowed me to sharpen my skills in long-form content writing, SEO optimization, and visual design while collaborating with clients to create meaningful work that inspires, informs, and delivers results.
Corallydia LLCBusiness Owner
Mar. 2017 - Jun. 2024Seattle, Washington, United StatesI’ve had the privilege of combining creative artistry with strategic business management to deliver exceptional results for clients while mentoring emerging professionals in the beauty industry. My role has allowed me to refine my expertise in design, brand strategy, and operational excellence across multiple markets. Highlights include: • Creative Direction & Mentorship: Provided guidance and mentorship to aspiring professionals, fostering their growth and ensuring the delivery of high-quality, client-centered results.
• Multi-State Business Management: Oversaw scheduling, client consultations, and compliance with state cosmetology regulations while managing operations across multiple states.
• Social Media & Brand Strategy: Designed visually compelling campaigns and assets to enhance brand presence, using insights from industry trends to drive engagement and client acquisition.
• Client Collaboration & Personalization: Worked closely with clients to create tailored looks that reflected their personality, blending technical expertise with an artistic touch.
• Event Styling & Editorial Work: Delivered bespoke hairstyling for on-site weddings and editorial shoots, partnering with photographers and models to create cohesive, impactful visuals.
• Industry Competitions & Trend Analysis: Participated in and placed at hair competitions, staying at the forefront of trends while experimenting with innovative techniques. This experience has equipped me with a unique balance of creative innovation and operational leadership, enabling me to deliver personalized solutions, drive brand growth, and mentor teams for sustained success.
Principal Financial GroupInvestor Relations Specialist
Apr. 2013 - Mar. 2017Des Moines, Iowa, United StatesI’ve had the opportunity to blend financial expertise with client-focused service, ensuring individuals navigate their investment and insurance options with confidence. My role required strong analytical skills, problem-solving abilities, and a deep understanding of financial products and regulatory requirements. Highlights include: • Investment Guidance & Participant Education: Educated retirement plan participants on investment options and plan features, helping them make informed financial decisions.
• Transaction Processing & Inquiry Resolution: Assisted with share purchases and sales while researching and resolving participant inquiries in collaboration with plan administrators.
• Client Support & Digital Navigation: Guided participants through online account management and troubleshooting, enhancing their user experience and accessibility.
• Data Analysis & Risk Assessment: Analyzed participant data to identify trends, assess financial risks, and ensure accurate reporting for compliance and decision-making.
• Regulatory Compliance & Policy Expertise: Assessed risks, applied industry regulations, and ensured clients received the most suitable coverage and investment options. This experience has equipped me with a strong balance of analytical expertise and client-focused service, allowing me to interpret complex financial data, resolve inquiries efficiently, and provide personalized solutions. My ability to navigate digital systems, assess risks, and ensure compliance translates seamlessly into roles that require precision, problem-solving, and effective communication.
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