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Work Background
The Walt Disney CompanyBusiness Manager - Marketing Special Events
Dec. 2003 - Jun. 2009Led the development of annual and five-year operating and capital plans, recurring performance management, business development and ad-hoc analysis specifically for Marketing Special Events. Managed annual budgets ranging from $3M-$10M in a given year. Strengths included overseeing strategic planning process and development of business analysis tools for Senior Management and Division.
The Gina Siebert Company, IncPresident
Nov. 2002 - Dec. 2003Created this company in 2002 to provide high level business analysis on a part time basis for corporate clients. Strengths included strategic consulting, including business plan & expense/forecast management. Business results and relationships were so effective that I decided to join one of the Corporate partners as a dedicated employee.
The Walt Disney CompanyBusiness Manager, Resort Marketing & Sales
May. 1999 - Mar. 2000Led the development of annual and five-year operating and capital plans, recurring performance management, business development and ad-hoc analysis for Resort Marketing & Sales.
The Walt Disney CompanyFinancial Planning Manager, Marketing & Sales
Mar. 1998 - Apr. 1999
The Walt Disney CompanySr. Marketing & Sales Analyst
Mar. 1995 - Jan. 1998
Taco Bell CorporationAssociate Business Planner
Jun. 1994 - Mar. 1995In-house business consultant to all functional groups within Corporation, ranging from overall financial impact of a project to recommendation
Del Monte FoodsAssociate Trade Promotion Manager/Sales Analyst
Oct. 1991 - May. 1994Partnered with National Trade Promotion Manager in the development of trade promotion strategy, analysis and field sales communication
Pepsi-ColaSales Analyst
Jun. 1989 - Oct. 1991
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