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Work Background
Topix Pharmaceuticals, Inc.Senior Manager, E-Commerce Growth Marketing
Mar. 2023
Topix Pharmaceuticals, Inc.E-Commerce Digital Marketing & SEO Lead
Mar. 2022 - Mar. 2023Los Angeles County, California, United StatesBrands: dermaE (dermae.com) | Think! (gothink.com) | Replenix (replenix.com) | ClarityRX (clarityrx.com) | Dr. Zenovia (drzenovia.com)
- Lead development and implementation of effective digital marketing and search engine optimization (SEO) strategies across all Topix Pharmaceutical Brands - Cross-collaboration with C-level, social media, affiliate, developer and customer service teams to fulfill brand and sales objectives
Topix Pharmaceuticals, Inc.E-Commerce Marketing Manager
Nov. 2020 - Jun. 2022Los Angeles, California, United StatesBrands: Derma-E (dermae.com) | Think! (gothink.com)
- Led the day-to-day management of all Think eCommerce and web operations
- Managed operational rollout of new features, product updates, site optimizations and other digital projects
- Identified and executed opportunities for improvement of UX and development of site features
Ecommerce Cure, LLCDigital Marketing Consultant
Oct. 2016 - Nov. 2020Greater Los Angeles AreaWorked directly with company founders and digital marketing teams to strategize, execute, and optimize brand initiatives Provided digital marketing strategy & execution for start-up and 7-figure e-commerce healthcare and retail-based brands, including: SEO (on-page & off-page), marketing automation, customer lifetime value analysis, A/B testing, email capture and more (see below). - Helped incorporate digital marketing best practices and A&B testing tactics to drive
customer engagement and firm profits
- Leveraged all relevant paid and organic acquisition channels to all create optimal strategies
across high-impact digital touch-points
- Performed 50+ in-depth SEO audits consisting of SEO best practices, competitive
intelligence, as well as on-page and off-page optimization recommendations
- Maintained continuous check on acquisition, engagement and conversion metrics,
optimizing and enhancing campaigns based on current trend data.
ProHealthcareProducts.comDigital Marketing Manager
Aug. 2014 - Jun. 2020E-commerce digital marketing and SEO strategy for retail-based medical equipment sales company - Directed projects at all stages in digital marketing life-cycle, including conceptual planning,
schedule management and final implementation
- Developed and executed content marketing strategy to increase brand exposure and
audience engagement across social, organic, and email marketing channels.
- Leveraged marketing automation strategies like email and remarketing tactics which
improved brand awareness, lead capture, nurturing, and increase conversion rate by over
50%
- Continuously A&B tested, reviewed and optimized digital strategy based industry trends
and competitive analysis to improve customer lifetime value, improve conversion rate, and
expand audience reach
Domain Development CorporationSEO Manager & Business Analyst
Aug. 2011 - May. 2014Hermosa Beach, California, United StatesManaged execution of projects within the operations team and supported various initiatives through in depth reporting/analysis focusing on Client Traffic Quality reporting and analysis of in house revenue streams including display advertising and mobile traffic acquisition. - Developed content marketing strategies and website optimization tactics across 100+
premium domain names including several 7 and 8 figure revenue-generating properties
- Created recurring digital marketing performance dashboards and reports, provided
applicable insights for senior executives
- Oversaw social media and digital marketing strategy to increase brand exposure, audience
engagement, and user experience.
- Responsible for monitoring of web site traffic growth through various SEO strategies, web site UI and advertising revenue
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