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Work Background
BaytecaBusiness Operations Manager
May. 2023Madrid, Community of Madrid, Spain
ScalapaySales Strategy & Operations Manager
Dec. 2021 - May. 2023Milan, Lombardy, Italy- Defined scope, roadmap and coordinated CRM implementation for entire Growth / Revenue team.
- Identified performance KPIs, aligned with OKRs, structured reporting responsive Dashboards to measure results.
- Streamlined internal processes to create efficiency on Digital Operations: Onboarding, Integration, Go-live, Accounting.
- Implemented processes to maximize the impact of the Sales Tool (Pipedrive) on sales performance
- Studied market and defined plan for a core-product revamp strategy
AllianzMBA Internship - Strategy Department: Data Analytics & Artificial Intelligence
Sep. 2021 - Dec. 2021Munich, Bavaria, Germany
Samsung ElectronicsMBA Internship - Innovation and Business Intelligence
May. 2021 - Aug. 2021Milan, Lombardy, Italy
P4I - Partners4Innovation - Digital360Consultant & Project Manager
Sep. 2016 - Sep. 2020Milan, Lombardy, ItalyAs Project Manager:
- Ideated, developed and launched a team BI dashboard to simplify performance monitoring of 80 projects and defined monitoring KPIs. Reduction of reporting material production time from 8 hours to 2 hours.
- Responsible for 10 clients on Inbound Marketing Projects. Coordinated a 5 members team. Average monthly traffic growth: ~3%. Average of 2 keywords positioned organically on 1st or 2nd page. As Consultant:
- Engineering client: designed new data model infrastructure, 30.000+ housing units. Polished and created a unified registry and developed data visualization model through Qlik, prioritized maintenance intervention based on data.
- Utilities client: assessed the Smart Stadium market. Analyzed the existing large sport infrastructures landscape positioning them within their urban context to prioritize potential proposals. Prepared commercial offer.
- Sport association client – professional sports league: organized Tv Rights tender as official advisors. Built the technical RFP (production), interviewed participants (producers and broadcasters), received the offers, drafted business plans to explore owned digital media (OTT) alternatives. Value of the rights doubled.
- Insurance client: assessed the efficacy of sponsorship activities through a one-year multi-waved survey issued to assess the stickiness of the Olympic Team sponsorship activities. Assessed the Value to which the brand most associated to (“nearness”), positioned company on a value map. Competitors’ copy strategy.
Spottin'styleMarketing Intern
May. 2015 - Oct. 2015Londra, Regno Unito
Highline ResidentialMarketing Intern
Jul. 2013 - Dec. 2013New York City, Stati Uniti
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