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Work Background
DAZNAcquisition Marketing Manager
Jul. 2024Developed and executed comprehensive acquisition marketing strategies to drive user growth and retention. Led multi-channel media campaigns (PPC, social media, display, affiliate) to achieve targeted acquisition goals. Managed end-to-end campaign processes, including planning, execution, optimization, and reporting across various digital platforms. Conducted in-depth analysis of marketing performance data to optimize campaign efficiency. Collaborated with creative and content teams to produce compelling ad creatives and landing pages. Spearheaded A/B testing initiatives to continually improve campaign performance and user acquisition. Negotiated and managed relationships with external media vendors and platforms. Utilized advanced analytics tools (Google Analytics, Looker) to track and report on key performance metrics. Implemented SEO and SEM strategies to enhance organic and paid search performance. Collaborated with international media professionals, providing guidance on media allocation and key events in Spain for optimal campaign execution. Developed and managed marketing budgets, ensuring cost-effective allocation of resources. Stay abreast of industry trends and emerging technologies to maintain a competitive edge in digital marketing.
DAZNMedia Manager
Aug. 2023 - Jun. 2024
Johnson & JohnsoneCommerce Activation Manager & Media Specialist- Southern Europe Cluster
Dec. 2021 - Aug. 2023Madrid, Comunidad de Madrid, EspañaBuild an activation plan for our key brands & customers for Spain, Italy and France including Amazon and Brick & Click peak events Build a KPI tracking and reporting scheme for e-commerce media campaigns for a better data-driven decision making Media budget allocation and pacing per market, retailers, and brands based on business targets to increase performance. Lead the relationship with media agencies, creative agencies, and key stakeholders (local teams) to plan and execute best in class activations. Lead Agile sprints with cross functional teams to plan retail peak events across the Southern Europe cluster. Lead Digital Shelf reporting through Profitero and Data impact data to get actionable insights and improve our scorecards. Implementation of key platforms to leverage the best in class Digital Shelf execution
Reprise Digital SpainPerformance Project Manager - IPG Mediabrands
Jul. 2020 - Dec. 2021Madrid, Comunidad de Madrid, EspañaBuild, implementation, optimization and reporting of Google ads and Amazon campaigns for Johnson & Jonhson's Brands. (Southern Europe & France Cluster). Main point of contact with the client and the regional team. Holistic Search Lead: SEO/SEM strategies, bringing both teams together in order to improve PPC results through the enhancement of relevant content for the user to increase Google's quality score while reducing CPCs and increasing CTR. Analysis of Nielsen MMM and Kantar Media reports. Shoppable media strategy, implementation and measurement. Full-funnel media strategy/ multichannel media planning. Implementation of several PPC pilots: Google Shopping with partners (retailers) for Neutrogena Spain and Amazon measurement through Amazon Attribution for Listerine Spain.
DACPaid Media Manager
Apr. 2019 - Jul. 2020Madrid y alrededores, EspañaDeveloped, implemented, optimized, and reported on Google Ads and social media campaigns for diverse clients. Specialized in local SEO to enhance regional search visibility. Provided local paid media solutions tailored for hyperlocal businesses. PPC Spanish Clients: Zity, EDP, Ibudol, Kosmos Tennis, Beko, Universidad Carlos III Madrid (MADI) SEO clients: Ealixir, Vitaldent PPC Canada client: Carfax
btob - born to transform brandsMedia Planner- Strategy & New Media
Oct. 2016 - Mar. 2019Madrid y alrededores, EspañaDeveloped and implemented comprehensive digital strategies for diverse clients, enhancing their online presence and driving business growth. Conducted media planning and executed successful negotiations with vendors across multiple channels, including social media, programmatic advertising, SEM, affiliate marketing, TV, and radio. Optimized campaign performance through detailed analysis and reporting, achieving significant improvements in key metrics. Managed influencer marketing campaigns, collaborating with top influencers to boost brand visibility and engagement. Provided expert on-page SEO consultation, enhancing website rankings and organic traffic. Designed and executed targeted email marketing strategies, including performance tracking and detailed reporting. Analyzed web and app performance, as well as social media analytics, to inform strategic decisions and improve user engagement. Clients: La Vaca que Ríe, Babybel, VIPs, Fripozo, Mixta, Vodafone, Seguros AMA, Remax
Escaparate Virtual ComunicaciónDigital Marketing Executive
Apr. 2016 - Aug. 2016Madrid y alrededores, EspañaSocial Media Marketing
Google Adwords
Content Marketing
Influencer Marketing
Web Analytics
Web Design
Search Engine Optimization (SEO) Email Marketing
Venezuelan Social and Economic Development Bank (Bandes)Development Bank Specialist, Management of Cooperation and International Financing
Sep. 2009 - Aug. 2014Caracas, Venezuela1. Tracking of international financing projects in Latin America (Nicaragua) and Africa (Gambia, Burkina Faso, Kenia, Somalia)
2. Payment processing through the System of Reciprocal Payments and Credits (Latin American Integration Association) for projects such as: Caracas Metro Line II and V
3. Evaluation and analysis of international projects from funding agencies such as International Fund for Agricultural Development, OPEC Fund for International Development and Caribbean Development Bank.
4. Document translation (English-Spanish).
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