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Work Background
Trillo CorporationStrategic Growth Catalyst
Jan. 2002Honolulu, Hawaii, United States- Overhauled a major agricultural tourist attraction's Flash-based website using SEO-friendly coding, leading to a 98% accessibility score, and a stunning 3,127% increase in search engine keyword rankings.
- Led the rapid redesign of a prominent international real estate company's website, converting Japanese layouts into an SEO-enhanced multilingual IDX site, increasing organic clicks by 327%.
- Refined the User Experience (UX) for a leading real estate firm, combining SEO analysis and usability testing, growing web contact requests resulting in a 22% increase in agent count KPI.
- Crafted cross-cultural design guidelines for a global courier delivery services company's website, leveraging Unicode and innovative problem-solving, achieving 100% localization rate, tailoring the website for every market.
- Developed cross-cultural UX design guidelines for a global personal peripherals and software manufacturer by using cross-cultural experience design, leading to streamlined market expansion, and increasing revenue by 24.23% YOY.
- Conducted comprehensive analysis of a Hawaiian theme store's E-Commerce website through web usability testing and Google web analytics, reducing lost sales by upwards of $100K per day.
- Redesigned, redeveloped, and relaunched websites for a local Hawaiian real estate firm, creating interactive online open houses, resulting in a 300% increase in sales during pandemic lockdowns.
Communications PacificInteraction Architect (B2B Tech Startup Division)
Jan. 2001 - Dec. 2002Honolulu, HILargest Public Relations firm in Hawaii wanted to incorporate an interactive branch to the agency.
• Search Engine Optimization (SEO) strategy, planning and implementation.
• Cultivated an independent division with a startup mentality inside the existing corporate culture.
• Facilitated Organizational Development. Transformed internal proposal writing process. Facilitated User Experience R&D sessions. Created rapid prototyping process converting design files (Photoshop + Illustrator) into front-end templates (HTML + CSS) with backend form processing (ColdFusion + MS SQL Server).
• In less than one year, the Interactive Division outperformed expectations with the highest utilization rates firm-wide and exceeded every financial goalpost.
StarrTech InteractiveInformation Strategist
Jun. 1999 - Dec. 2000Honolulu, HILargest Advertising agency in Hawaii needed help growing their Interactive division.
• Spearheaded Business Development efforts through upgraded accountability in client services. • Evangelized for measurable results while writing and pitching bottom-line focused proposals. Mentored Account Executives in latest web technologies. Trained my replacement for a seamless transition.
• As a result, employee count nearly doubled in one year to handle the increased client count.
WorldPoint Interactive (B2B SaaS Tech Startup)Web Engineer
Jun. 1998 - May. 1999Honolulu, HIDot-Com startup wanted to make human language translations Drag & Drop easy.
• Localized web site files including front end code, back end scripts, and multimedia content.
• Streamlined translation process for improved efficiency.
• Conducted user testing of Minimum Viable Product.
• Developed Intercultural web design guidelines for clients.
• Resulting in successfully achieved second round of financing.
University of Hawaii at ManoaGraduate Student Assistant (Apple Computing)
Aug. 1994 - May. 1998Honolulu, HI• Strove to inspire creativity as a knowledgeable guide on Apple computing for faculty and peers.
• Taught small groups and coached multiple faculty and students simultaneously.
• Worked with users of all skill levels until they became independent and able to create on their own.
• Organized, managed, and maintained several computing labs. Prepared equipment purchasing.
Dartmouth CollegeUndergraduate Student Assistant (Apple Computing)
Jan. 1990 - May. 1994Hanover, NH• Assessed support needs by faculty, then provided solutions or referred them to senior team members.
• Regularly rotated through diverse technical specialties and skill sets.
• Thrived on change as Apple products and their application in education evolved.
• Cultivated creative presentation skills, combining public speaking with a passion for using multimedia.
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