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Work Background
Executive Vice President, Global Media & Marketing, Group Account Director
Media.MonksExecutive Vice President, Global Media & Marketing, Group Account Director
Jan. 2022San Francisco Bay Area
Senior Vice President, Digital Media & Group Account Director
Media.MonksSenior Vice President, Digital Media & Group Account Director
Jan. 2020 - Jan. 2022San Francisco Bay Area
Vice President, Digital Media
Media.MonksVice President, Digital Media
Mar. 2018 - Jan. 2020San Francisco Bay AreaStrategic oversight and management for Firewood's digital media organization. Enable and support teams, manage revenue, nurture partnerships.
Director, Strategy
VesperDirector, Strategy
Mar. 2015 - Feb. 2018London, United KingdomVesper is a private digital strategy & production startup started in the United Kingdom and serving clients in Britain, the United States, Jordan and South Africa. As the lead for this startup agency, I managed new business development, agency proposals and capabilities presentations, and project scoping, setup, and delivery. Projects focused on digital content strategy, SEO analysis, traffic acquisition, paid search, and digital channel management. Projects/Clients include The Flight of the Swans: a 10 week, one-woman paramotor flight from the arctic in Russia to Gloucestershire in the UK sponsored by the Wildfowl & Wetlands Trust. Additional clients include a Jordanian women's artisanal collective and Betsy Benn, a UK-based print design house shipping globally and featured on the BBC.
Director, Client Services, Production
Level StudiosDirector, Client Services, Production
Oct. 2013 - Feb. 2015CaliforniaThe Agency: LEVEL is a full-service, interactive digital agency located in Silicon Valley and fully embedded onsite at Apple Inc. with a 19 year relationship managing digital design, production & communication initiatives for Apple Marcom and other Apple teams. The Work: In my role as both a Client Services Director and Sr. Interactive Producer, I managed half of the agency's revenue, a multi-million dollar book of business that touched over 17 accounts and 25 employees. I participated in staffing and hiring for our embedded agency services model with Apple Marcom and other divisions. I managed a direct team of 7 reports and, more broadly, the project-based LEVEL Interactive Production team, and was charged with the advancement of the project management discipline across the agency. Central to my role was growing the business and making Agency capabilities presentations to new business prospects within Apple, as well as facilitating key project pitches with LEVEL'S UX, Visual, and Technical Leads. I stayed hands-on in digital production while serving in Client Services, acting as both a Sr. Interactive Producer for key digital initiatives and complex creative & technical projects on some of Apple's most high profile divisions, as well as mentoring and supporting project delivery across the team and all our active accounts. Contract Sr. Producer: 11/13-2/14 Client Services Director, Sr. Producer: 3/14-3/15 Consultant to the MD (London): 3/15-5/16
Digital Marketing Strategist: SEO, Paid, Video (contract)
Stanford Health CareDigital Marketing Strategist: SEO, Paid, Video (contract)
Mar. 2013 - Oct. 2013Palo Alto, CAResponsible for Stanford Healthcare's editorial SEO strategy, increasing site traffic across key service lines and campaigns, and driving the inbound conversion rate for the Stanford Healthcare collective (this includes the hospital and additional programs and entities). In addition, I managed Stanford Healthcare’s digital paid advertising program (Google ads, display and search with an annual spend of over $1MM), and Stanford Healthcare's multimedia strategy.
Sr. Web Manager - Technical SEO, Strategic Content Management  (Contract)
Varian Medical SystemsSr. Web Manager - Technical SEO, Strategic Content Management (Contract)
Apr. 2012 - Mar. 2013Palo Alto, CaliforniaVarian is a $4B global medical device manufacturing business. Headquartered in Palo Alto, the executive team needed support managing both varian.com and the primary corporate intranet (which had just been migrated to Sharepoint). I was responsible for producing and managing all content and activity on varian.com, for running the intranet from a communications standpoint, managing tickets, and providing company-wide training to make the communications tools internally accessible and more widely adopted. I served as a primary communicator for the company, developing and publishing copy, filming & editing videos at key corporate events, and filming the CEO and executive team delivering public speeches as well as scripted messages for broadcast.
Digital Video Producer, Editor, Team Lead
Bay Area News GroupDigital Video Producer, Editor, Team Lead
Mar. 2011 - Jan. 2012San Jose, CaliforniaThe Bay Area News Group (BANG) wanted to develop a new digital presence and audience, and decided to build an app for the iPad that would curate & originally produce feature content on stories relevant to Bay Area Life. BANG hired an Executive Producer from Dateline and a team of 6 MMJs to produce, film & edit video packages for daily broadcast. I served as a lead producer & editor on this project. I provided end-to-end video package production & editing for 5-minute video segments on Bay Area businesses, artists, and events. Packages include: The Farallon Islands, Canopy Tours Zip Lines, Learning to Fly, Far West Fungi, Smuin Ballet, The Chowchilla Kidnappings, the Rengstorff House, Racecar Driving at Laguna Seca, Lillie Mae's House of Soul Food, Farmhouse Culture SauerKraut, Bonny Doon Vineyard, and the SubZero Festival.
HRBP, NASO West Coast
GoogleHRBP, NASO West Coast
May. 2007 - May. 2009Mountain View, CAAs a Google HRBP, I owned & provided principle communications and HR support to managers and employees for all NASO West Coast offices: Mountain View, San Francisco, Seattle, Irvine, Santa Monica (170 employees), and to OSO West (Adwords – 3,000 employees). Provided strategic communications support to Global Sales Organization (9,000 people worldwide). Activities included employee compensation planning, quarterly performance management and calibration, employee investigations, and promotions. The role's primary focus was on complex HR program design and rollout, managing communications across the entire sales organisation as well as presentation and sign off through VP & SVP offices. Regular travel and presentations to employees and managers in satellite offices, building rapport and facilitating strong communication across the organisation.
Operations Lead, Digital Marketing Manager
Artisan PropertiesOperations Lead, Digital Marketing Manager
Jun. 2002 - Mar. 2007Boston, MA
IFYLP Team Facilitator; Community Organizer (Contract)
The Anti-Defamation LeagueIFYLP Team Facilitator; Community Organizer (Contract)
Mar. 2002 - Jun. 2004
Web Producer, Digital Program Manager (Contract)
The Harvard Kennedy School of GovernmentWeb Producer, Digital Program Manager (Contract)
May. 2001 - Sep. 2002
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