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Work Background
PAYET FASHIONBrand Operations Manager & Brand Mentor
Oct. 2024United StatesOversee end-to-end brand operations: Coordinate production workflows (sourcing ethical materials like silk and plant dyes, supplier management in Bali/Indonesia, supply chain efficiency, inventory, and fulfillment to ensure consistent delivery of handmade, artisanal collections.
Provide guidance to designer, on production, sustainable practices, brand ethos, operational best practices, creative direction, and professional growth; fostering a collaborative, values-driven culture.
Support growth and market expansion: Collaborate on wholesale outreach, international distribution, partnerships, and content (editorials, campaigns) to elevate visibility and sales.
Jan HilmerCreative Director & Project lead
Feb. 2017 - Nov. 2025United StatesDeveloped and executed brand strategies encompassing product assortment, pricing, visual identity, and communication to strengthen market positioning and drive customer loyalty. Collaborated closely with design, production, and sales teams to maintain brand coherence across all touchpoints while monitoring trends, competitors, and performance metrics to inform ongoing evolution and growth.
Gelareh DesignsProject Lead
Mar. 2014 - Oct. 2019Directing multiple fashion design and production projects from concept through to final delivery. Ensured on-time execution, adherence to high quality standards, and alignment with brand vision across all project phases. Represented the brand internationally, including presenting and selling collections at Paris Fashion Week—building key relationships and securing orders. Managed wholesale accounts, negotiated terms, and coordinated production processes (sourcing, timelines, quality control) to deliver successful collections that met commercial and creative objectives.
SATI creationFounder & Eco-Designer
Jan. 2008Established and grew a distinctive yoga clothing brand centered on comfort & sustainability. Built the brand from the ground up, focusing on eco-friendly materials and ethical production practices. Drove consistent year-over-year sales growth through creative product development, targeted marketing, strong customer engagement, and direct-to-consumer channels. Oversaw all aspects of brand operations, including design direction, production coordination, wholesale outreach, and customer experience.
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