Luca Ferrara

Digital Art Director @Traipler.com

Brand DesignerMotion Designer🐦 DesignGraphic DesignerCommunication Designer

Born in Como in 1992, after studying in Milan and earning a three-year degree in Environmental Architecture at Politecnico di Milano, I completed a specialization course in Adobe Graphic Design at Mohole School in Milan and further specialized in Motion Design at NABA (Nuova Accademia delle Belle Arti) in Milan. These studies have significantly enhanced my strong innate creative vein, as well as provided me with the conceptual and theoretical knowledge necessary to effectively navigate each step of the creative process. My degree studies have certainly developed a strong ability to work in a team, but I am equally confident in developing projects independently. Following an internship at Piramide Engineering, an architectural firm that introduced me to the dynamics of professional work—particularly in dealing with and developing a real constructive project, moving beyond the purely academic—I decided to pursue a different path that would fully unleash my creativity. This led me to work as a graphic designer for Lariosport, a sports communication agency, where I was responsible for creating social content, banners, and video-making projects. Concurrently, I worked for Diviseria, taking on the role of product designer in the creative production of sportswear and technical sports clothing. Subsequently, I joined IDNTT, where I advanced my skills by working on projects for MediaMarkt IT and ES, creating banners, content, and social ads for their website and media profiles. Building on this experience, I took on the role of Digital Art Director at 28 Studios, which allowed me to collaborate closely with major clients in the finance and automotive sectors. Here, I managed entire campaigns—from initial concept to final execution, including TV spots, OOH billboards, digital banners, DEM, and social content. My professional development continued with Traipler, with whom I have been collaborating for years on branding and video storytelling projects for clients such as Unicredit, Allianz, Eroica, Amundi, and Fideuram.