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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸50%
Marketing
✔️50%
IT
📝50%
Influencer or Blogger
Geos
🇷🇴50%
Romania
Work Background
Sony Music EntertainmentAnalyst Manager
Feb. 2024Jakarta, IndonesiaAs an analyst, I support the A&R team in their artist scouting journey and also artist analytics regarding all aspects of the artists and the contents. What's working and what's not, what's the trend outside. I also support the Marketing team, help them to build the artist as a brand. That artist is not only a content creator but also a persona. Personalized the activation activity based on the artist's image and label DNA. I also support the Digital Sales team on how to increase Stream in each platform. Helping them to identify low engagement content so that SONY can learn on what's wrong, what's to avoid and especially what's right. I also helped to map competitors' campaign to help the social media team to learn and adapt the strategy.
NOICEHead of Data Analytics & Research
Nov. 2022 - Sep. 2023Supporting other Noice functions with data to get the best visibility for decision making. Managing Research (UX & Market) and Business Intelligence team to answer why questions, to give more context to consumption numbers, to know and understand where actually we are and get the best insight to leverage decision making. Devise and implement data analytics strategical roadmap within the company so that data is accessible to stakeholders. Devise research initiatives to solve unanswered questions from data by reaching out internal users or external respondents to get a clearer answer to WHY. To combine data and research insight for a clearer understanding on user behavior and share it to stakeholders to stimulate next step strategy within the possible timeline.
JD.IDSenior Data Analyst
Jul. 2022 - Nov. 2022Supporting Loyalty team with data simulation and analysis to decide the direction we took is a correct one or not from data perspective
TencentHead of Joox Content Performance
Jul. 2021 - Jun. 2022Working with the awesome Content Team to provide the best music experience in Joox. Supporting data and insight for local and regional level. Contents, events and in-app analytics to recognize consumption pattern, trend in genres and in-app behavior within Joox. Coordinate with third party research agency for 360 insights. Also part of regional data team, support custom data and analytics across country.
Mola TVHead of Data Analyst
Nov. 2019 - Jun. 2021Putting together data pieces across platforms and tell the story while having fun at it. Custom data analytics of OTT Viewership and trend, Digital Campaigns, Social Media Campaigns and Contents using various tools. Building insights using the old but almighty Power Point and Excel but also using Business Intelligence tools like Tableau or Metabase if needed. Handling third party awareness research using research agency. Working alongside Digital Marketing Team, Growth Team, Social Media Team and third party agencies to provide integrated data and insights to get a clear picture of where we are, which part that's struggling, recognizing opportunities and potential so that it can be develop into strategies to get further and better.
Global TVHead of Data Analyst
Jul. 2017 - Nov. 2019Looking for a WHY answer Automation and simplify flow. Enhance data mining process. New Data Mining System Development. Data Analysis, Insights Simpler, faster, higher accuracy. I make all report template using excel and create VBA based tools to automate most reports. I am responsible to make adhoc report and helping the content team to connect content insight with data.
NielsenData Production and System Development Manager
Jan. 2017 - Jun. 2017Data Processing Design, Development and Implementation from input to output. Across platform and adapt new technology and new programming language accordingly. Desktop, Web and Mobile Apps.
NielsenClient Service Manager
Mar. 2014 - Dec. 2016Handling Clients' technical troubleshooting and data analysis questions. To give and implement solutions for clients or help them coordinate with related entity within Nielsen Supporting Data Processing Tools design and development for local and regional team
NielsenData Processing and Client Service Senior Executive
Dec. 2011 - Feb. 2014Support Daily Data Processing.
Design New Data Processing Tools for New Data Products
Supporting Clients' Technical Troubleshooting
NielsenInformation System and Technology Executive
Jan. 2007 - Nov. 2011System Development and Data Processing
CIMB NiagaDB Administrator and VB Programmer
Sep. 2005 - Jan. 2007Develop Telesales System, automatic reports and data mining from sales database.
Iguana TechnologyIT Support
Feb. 2005 - Sep. 2005Maintain and monitor current system. Mobile Phone Content testing. Troubleshoot internal.
Natakarsa Daya UtamaEDP Staff
Mar. 2004 - Feb. 2005Develop filing system and IT Consultant for Badan Arbitrase Nasional Indonesia.
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