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Work Background
OutlierGenerative AI Writer
May. 2024Review and optimise AI generated UX & CX.
Macquarie GroupCX Online Transformation Manager I Agile Project Manager Scrum Master
Mar. 2023 - Jul. 2023AustraliaI led their online support strategy and omnichannel approach for their customer service website. I was the project manager for their website replatforming initiative to bring it back on schedule bringing efficient cost savings back to the business.
ReckittCX (Consumer Experience) E-Commerce Manager
Mar. 2021 - May. 2022Sydney, New South Wales, AustraliaI was the CX content lead and strategist for various brands across Amazon, Coles, Woolies, NZ Countdown, Facebook, Instagram, Chemist Warehouse and various online retailers.
BayerDigital Marketing, Social Media, Content & Communications Lead
Jul. 2017 - Jun. 2019Sydney, AustraliaDigital Marketing, Social
Media and Project Lead for some of Bayer's leading FMCG and OTC brand such as Berocca, Claratyne and Elevit in Australia and New Zealand. Responsible for digital content strategy, customer engagement, AI, digital transformation, e-commerce integration, crisis/risk management, digital community management, social media strategy and consultation, creative agency/3rd party management and digital engagement development. Developed digital roadmap with Facebook/Instagram, Snapchat, Twitter and build relationships with emerging platforms.
Business Council of AustraliaDigital Communications Advisor- Social Media & Content Lead
Dec. 2016 - Jul. 2017Sydney, AustraliaTo work with the Sydney communications team to build campaign and business policy awareness across web, mobile, social, video and direct mail channels. Responsible for website management, web publishing, digital strategy, digital production, community management and digital content roll out.
Sydney WaterSenior Digital Communications and Content Lead - Social Media Lead
Oct. 2015 - Sep. 2016To lead social media development on Facebook, LinkedIn, Twitter, YouTube, Instagram and Snapchat plus manage digital media development to drive customer engagement and manage reputation as part of achieving Sydney Water's vision of being a world leading utility.
NPS MedicineWiseDigital and Social Media Communications Lead
Apr. 2015 - Oct. 2015Sydney, AustraliaResponsible for leading the implementation of NPS MedicineWise's social media strategy and ensure all social media activity meets clear business objectives via digital content production and management.
FRDC - Fisheries Research and Development CorporationDigital Communications & Content Manager - Social Media Lead
May. 2012 - Dec. 2014Sydney, AustraliaDevelop and manage social media strategy and content. Create digital content in line with company marketing/communication strategy.
Australian Rural Leadership FoundationMarketing and Communications Officer - Social Media Lead
Mar. 2012 - Oct. 2012Canberra, AustraliaCreate/manage content for print/moving image campaigns in line with company marketing/communication strategy. Manage and update company social media content.
Quadrolux GmbH / Mainz & BerlinDigital Marketing Manager
Jan. 2007 - Aug. 2007Mainz Area, GermanyManaged digital and social media projects.
ARTEDigital Content Consultant/Writer
Jan. 2003 - Jan. 2004Frankfurt am Main, Hessen, GermanyTranslated content from German to English. Consulted and wrote content pitches for German production company Rotlin Films.
Sugar/CurioCreative Director/Founder/New Business Development
Jan. 2002 - Oct. 2002London, United KingdomLaunched an in-house digital content consultant agency for the now defunct U.K ad agency Curio. We handled the concept and delivery of digital content for mobile media campaigns such as the U.K promotional campaign for Dreamworks animated film "Spirit."
Warner Music GroupDigital Director
Jan. 2001 - Dec. 2002London, United KingdomProduced, filmed, directed and edited interactive digital music content. Produced and directed the ASH Tokyo Blitz Live in Akasaka Concert and Documentary.
Universal Music GroupDigital Producer
Jan. 2000 - Dec. 2001London, United KingdomProduced, wrote and directed streaming content featuring music artists.
Sony Online EntertainmentDigital Producer
Jan. 2000 - Dec. 2001London, United KingdomProduced, wrote and directed gaming behind the scenes content.
Perfunktory GroupFounder, Owner and Creative Director
Jul. 1998 - Mar. 2002London, United KingdomI was the founding member, owner and production creative director for a London digital media design, creative and original content streaming agency. Our client list included the BBC, The Reading Festival, Homelands, The Essential Festival, Fabric, Deepend, Razorfish, Saatchi and Saatchi, Avaya, Mean Fiddler, Channel 4, Sony Music, British Airways, Universal Music, Warner Brothers Music, Egg Online Bank,GHCUK Productions, Sony Computer Entertainment, MTV and VH-1.
Lifetime TelevisionCoordinating Producer/Script Supervisor
Jan. 1997 - Aug. 1997Greater New York City AreaCoordination Producer and Script Supervisor for a scripted music comedy pilot shot on location in New York City.
Elise ProductionsOwner/Producer/Director/Writer
Jan. 1995 - Dec. 2000New York, New YorkProduce, direct, write, and cameraperson for corporate, press, entertainment, music and documentary films and videos.
ViacomProducer/Director/Writer
Jan. 1991 - Sep. 2001Greater New York City AreaProduced, wrote, directed, shot, edited content for in studio, on location, single, multi-camera and live television programs. Produced and managed content for supporting online presence.
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