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Work Background
Horizon MediaCreative Director
Aug. 2021 - Jun. 2024New York City Metropolitan AreaAs the Creative Director at Horizon Media's Night Market, I led the expansion of the creative studio from a single-person operation with one freelancer to a dynamic team of 14, including writers, user experience designers, art directors, animators, strategists, and project managers. I spearheaded the evolution of our creative offerings from basic Conversion Rate Optimization (CRO) pages to comprehensive, concept-based performance solutions that span social videos to robust design systems. This strategic transformation successfully increased our top line revenue by $2 million.
The EconomistGlobal Creative Director
Jun. 2019 - Dec. 2020New York, New York, United StatesAs the Global Creative Director at The Economist Group's custom content studio, I led a global team comprising user experience designers, animators, and art directors. Our team's bespoke output spanned events, digital, social, and print campaigns, catering to the newspaper's advertisers. Initially managing a core team of two full-time employees and a contingent of freelancers, I successfully expanded our staff to eight full-time employees, achieving a 300% increase in team size. This significant growth not only scaled our production capabilities but also enhanced the quality and reach of our creative solutions, thereby sustaining and enhancing sales within the organization.
TalkShopLiveCreative Consultant
Jan. 2017 - Dec. 2018Greater Los Angeles AreaAs a User Experience and Creative Consultant for TalkShopLive, my primary responsibility was to advance the platform from a prototype to its first full version, version 1.0. I also developed a comprehensive branding and advertising framework designed to attract both buyers and sellers to this new social selling platform. This strategic framework was essential in establishing the platform's market presence and facilitating its initial user growth.
MRMCreative Director
Jan. 2015 - Dec. 2016New York, New York, United StatesAt McCann/ MRM, I managed accounts for Oppenheimer Funds and Cigna Healthcare. The primary focus of our work for Cigna Healthcare revolved around social media strategies across platforms like Facebook, Instagram, and Twitter. For Oppenheimer Funds, we concentrated on cross-media campaigns, including TV, Out-Of-Home (OOH), digital, and social media. My team included a partner, a co-creative director, three designers, and two writers, all of whom played integral roles in delivering comprehensive media solutions for our clients.
BBDO WorldwideCreative Director
Jan. 2014 - Dec. 2015New York, New York, United StatesAs Creative Director, I led a cross-media campaign for I.T.G. (Dutch Masters), encompassing point-of-sale, digital, social media, outdoor, and print mediums. Additionally, I managed the digital campaign for Visa Checkout and contributed to projects for Dubai Tourism. My role involved orchestrating diverse advertising efforts to ensure cohesive brand messaging and optimal audience engagement across all channels.
VogueDigital Creative Lead
Jan. 2012 - Dec. 2013New York, New York, United StatesAs part of Vogue Studio, the in-house agency for Vogue, I collaborated with brands advertising across Vogue.com, Vogue Digital Edition, and Facebook. My portfolio included high-profile clients such as Laura Mercier, Fendi, Balmain, and J Brand Jeans. In this role, I developed targeted advertising solutions that leveraged Vogue's diverse media platforms to maximize brand visibility and engagement.
J. Walter Thompson WorldwideCreative Director
Jan. 2010 - Dec. 2011New York, New York, United StatesAs Creative Director, I specialized in digital and 360-degree solutions, leading initiatives for the relaunch of Microsoft Office, as well as projects for Microsoft Bing, Zyrtec, and Rolex. My team’s size varied between 4 and 8 members, adapting dynamically according to the production pipeline stages. This flexibility allowed us to efficiently manage resources while delivering innovative and effective campaigns tailored to each brand’s unique needs.
PublicisCreative Director Art and User Experience
Jun. 2006 - Sep. 2008Seattle, WaAs Creative Director, I led an 8-person team consisting of designers, developers, and writers at Publicis. We focused on major projects including the T-Mobile Sidekick and T-Mobile Concept Stores. Additionally, I spearheaded the digital team responsible for pitching the Hewlett-Packard printing business. My role involved not only guiding the creative vision and execution across these projects but also ensuring that our strategies aligned seamlessly with client goals and market demands..
IdentityOneCreative Director & Founder
Jul. 1999 - Jun. 2005Boston, Massachusetts, United StatesAs the Founder, Creative Director, and Lead Investor at IdentityOne, I spearheaded our creative strategies and business development, leading a team of 22 talented employees. We served a diverse roster of prestigious clients across various industries. Our clients included major names such as Atlantic Records, Atomic Skis & Snowboards, and Gravis Footwear from the Burton family; automotive giants General Motors and Volkswagen; lifestyle and event leader Red Bull; telecommunications firms like Orange/France Telecom; prestigious institutions such as M.I.T. Theater Arts; and notable hospitality and financial services companies including Four Seasons Hotels, American Express Travel, and First New England Mortgage. This diverse client base benefited from our innovative approaches to branding, marketing, and creative solutions.
Arnold WorldwideAssociate Creative Director
Jun. 1998 - Jul. 2000Boston, Massachusetts, United StatesAs Associate Creative Director and Senior Creative for the digital team at Arnold, I worked on high-profile projects for clients including the American Legacy Foundation, EMC, Royal Caribbean, The Hartford, and Volkswagen of America. My role involved leading creative strategy and execution across various digital platforms, ensuring that each campaign effectively engaged its target audience and met client objectives.
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