U-DoxTrend Executive
Dec. 2016 - Dec. 2018London, United KingdomMy main focus whilst working at U-DOX was on the full concept and creative direction of a experimental retail/community space as well as several other conceptual projects in which i worked on alongside Joel Stoddart. These projects required several insight trips to research the Japanese market and retail landscape. Agency side, my role was to feed back my on the ground knowledge of the urban landscape and the hype machine that street culture has now become, this was executed through working on initial concepts and directions for client projects, most specifically adidas Originals as well as other select accounts, my speciality and direction being in activations, helping to direct the campaigns to connect with a cultural audience on an authentic level.