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Work Background
Jenni KayneBrand Marketing Manager
Dec. 2023 - Sep. 2024Lead a comprehensive ambassador program of 120+ social media influencers, overseeing all aspects from contracting to performance reporting across multiple platforms including Instagram, TikTok, YouTube, and Substack while strategically leveraging ambassadors to amplify major marketing campaigns ensuring cohesive storytelling and brand messaging across all channels, driving brand growth and engagement.
Played a key role in the opening of the Jenni Kayne Farmhouse (July 2024) in Hudson, NY by developing and managing strategic partnerships with multiple brands. Built key relationships within the Hudson Valley to execute high-impact programming for both Oak Essentials and Jenni Kayne.
BrooklinenManager, Influencer Marketing
Feb. 2021 - Dec. 2023Execute testing of influencer talent and categories to unlock new target audiences for recently-debuted brand Marlow (2021); Mobilize influencer whitelisting to optimize targeting and achieve media objectives
Complete influencer orders, create unique discount codes and links for UTM tracking; Report on spend, ROAS and evaluate development opportunities
BrooklinenSenior Associate, Influencer Marketing
Aug. 2019 - Feb. 2021Initiated partnerships and managed communication with 75+ social media influencers, including contracting, placing orders, negotiating prices within budget, creating discount codes and UTM links, and testing new target audiences
BrooklinenCommunity and Content Coordinator
May. 2017 - Aug. 2019Brooklyn, New YorkStrengthened company’s social media following; Enforced timely scheduling and execution of content to accompany product launches; Developed unique captions for content, assisted with influencer giveaways and live photoshoots, resolved customer inquiries
BrooklinenCustomer Experience Associate
Sep. 2016 - May. 2017Brooklyn, New YorkEnhanced customer satisfaction via email, live chat, and phone correspondence regarding inquiries and concerns; Handled returns and exchanges promptly
Rubenstein AssociatesAccount Coordinator
Jan. 2016 - Sep. 2016Greater New York City AreaSupport a Vice President and Senior Account Executive with administrative and PR duties across different groups, including the city practice, non-profits, and real estate. Research and compile media coverage in the form of daily, weekly, monthly or annual reports. Clients included BMW, Tribeca/ESPN Sports Film Festival, NYC Police Foundation, Rockefeller Center/Top of the Rock, Intrepid Fallen Heroes Fund, ATCO, BFC Partners, Jack Resnick & Sons, L&L Holdings, Rudin Management, Sage Realty and Savills Studley.
Cyc FitnessManager on Duty
Jul. 2015 - Dec. 2015New York, New YorkDirect two to four employees per shift to ensure seamless fitness experience for customers
Correspond between customers, partners, and employees
Promote and publicize company specials to attract new and existing customers
Cyc FitnessFront Desk
Feb. 2015 - Dec. 2015New YorkManage front desk operations, including class schedules. Greet patrons and check members into and out of facility.
Clear Channel Media + EntertainmentSummer Intern
Jun. 2014 - Aug. 2014Greater New York City AreaWorked on media calendar addressing movie release dates, television premieres, album releases, award shows, cultural events and iHeartRadio events, such as concerts and live streams.
Created PowerPoint presentation for inclusion into wrap decks for major distribution partners, such as Yahoo.
Gathered/submitted expense receipts from three senior vice presidents of Entertainment Enterprises, using Concur.
Attended live shows and spent time in studio housing 6 radio stations to gain insights into daily operations.
Kentucky Distillers AssociationIntern
Jan. 2014 - May. 2014Frankfort, KentuckySupport organization’s event, marketing, publications, and public relations efforts. Research emerging industry trends and relevant media coverage and prepare statistical reports. Draft news releases and send out targeted e-blasts.
Monitor communications and social events, and update social media websites; managing online discussions, promoting upcoming events and responding to audience needs and requests in a timely manner. Contribute to corporate website.
Attend business meetings and weekend special events, and help coordinate annual Association events.
bloc MKTGIntern
Sep. 2013 - Dec. 20131648 McGrathiana Parkway Suite 380 Lexington, KY 40511Formerly known as uHaps Media.
Managed social media marketing for Anheuser-Busch distributors in four cities (Athens and Atlanta, GA, Clarksville, TN, and Charleston, WV). Performed detailed, tailored research on each city’s demographics, and targeted social media marketing strategies to meet local groups’ interests, such as posting about local concerts and upcoming local events.
Communicated with users across all social media, including Facebook, Twitter, and traditional marketing.
Researched local newspapers, publications and social media pages and created marketing strategies to promote Anheuser-Busch products at local events within each market.
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