MultiplicaDigital Marketing & Live Commerce Manager (América)
Mar. 2022 - Feb. 2023Ciudad de México, México-Manage and execute digital marketing, ecommerce platforms and experience marketing solutions (Experience Research, Journey Mapping, Digital Strategy, Product Design, UX/UI) focused on sales growth for LATAM (Mexico, Colombia, Brazil, Peru and Chile).
-Lead the product lifecycle, roadmap, milestones, new features, and functionality.
-Drive client negotiations, close the deal, build and strengthen relationships with key accounts.
-Lead ongoing projects, understand product design, drive development aimed to create positive experience for users.
-Lead Live Shopping creative idea development, tropicalize each product, from concept creation.
-Collect data and personas to identify opportunities, track digital performance, and inform product design and development decisions to drive digital adoption and performance.
-Collaborate with cross-functional teams (Sales, Operations, Data Analytics, Growth) to expand our product offer and drive key projects and initiatives for quality service improvement.