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Work Background
Marketing Director
DocSolutionsMarketing Director
May. 2023Ciudad de México, México
Head of Digital Marketing Mexico
MultiplicaHead of Digital Marketing Mexico
Mar. 2023 - May. 2023Ciudad de México, México
Digital Marketing & Live Commerce Manager (América)
MultiplicaDigital Marketing & Live Commerce Manager (América)
Mar. 2022 - Mar. 2023Ciudad de México, México-Manage and execute digital marketing, ecommerce platforms and experience marketing solutions (Experience Research, Journey Mapping, Digital Strategy, Product Design, UX/UI) focused on sales growth for LATAM (Mexico, Colombia, Brazil, Peru and Chile). -Lead the product lifecycle, roadmap, milestones, new features, and functionality. -Drive client negotiations, close the deal, build and strengthen relationships with key accounts. -Lead ongoing projects, understand product design, drive development aimed to create positive experience for users. -Lead Live Shopping creative idea development, tropicalize each product, from concept creation. -Collect data and personas to identify opportunities, track digital performance, and inform product design and development decisions to drive digital adoption and performance. -Collaborate with cross-functional teams (Sales, Operations, Data Analytics, Growth) to expand our product offer and drive key projects and initiatives for quality service improvement.
Growth & Sales Manager | Digital Marketing
MultiplicaGrowth & Sales Manager | Digital Marketing
Mar. 2021 - Jun. 2022Ciudad de México, México
Head of Marketing
Hi MarketingHead of Marketing
Nov. 2016 - Jun. 2022Av. Libertador 6680, Nuñez, Buenos Aires-Oversee end-to-end digital marketing strategies and campaigns such as web development, social media content creation, email marketing, digital transformation, for a +50 client portfolio leading a team of 20 direct reports. -Define and implement digital marketing KPIs, campaign and content calendar, and full cycle process to ensure service standardization and customer centered service. -Lead social media content creation and supervision for Instagram and Facebook, analyzing performance through (Google, Ads, Google Analytics) to identify and propose business improvements. -Drive client negotiations, close the deal and ensure deliverables and agreements are met. -Create and deliver executive client presentations regarding marketing proposals, offering the best solutions and facilitating decision making, becoming strategic partners to our clients. -Conduct market research including benchmarking to identify industry trends, client needs, latest marketing tools and innovations, translating findings into actionable plans. -Own and drive web and ecommerce projects and budget management. Achievements Led +40 web development and more than 25 e-commerce development projects, achieving $700k USD in sales, and overall 120 projects.
Digital Transformation Manager
Clinica van thienenDigital Transformation Manager
Jul. 2014 - Sep. 2017San Isidro, Provincia de Buenos Aires, Argentina-Develop and execute sales funnel and strategy execution and development for Plastic Surgery, Botox, Aesthetics treatments, for Argentina leading a team of 21 direct reports. -Drive SEO & performance and data analytics process for planning, client’s campaign optimization and cost reduction opportunities, reporting for CEO. -Drive business development activities including new product launch and lead conversion. Achievements -Introduced digital marketing processes, methodologies, and technologies into the medical field, creating a department from scratch and increasing marketing performance by +1,7M USD.
Sales Excellence Specialist
DIRECTVSales Excellence Specialist
Jan. 2014 - Sep. 2014Provincia de Buenos Aires, Argentina-Monitor and analyze day-to-day sales processes and control system management, to increase sales growth and new client development, supporting +900 sales representatives. -Manage CRM maintaining accurate prospect and customer records.
Business Analyst
SAPBusiness Analyst
May. 2013 - Dec. 2013
Analista Store Planning
Jumbo Retail ArgentinaAnalista Store Planning
Oct. 2011 - May. 2013
Administrativo Jr
Endarco Worldwide LogisticsAdministrativo Jr
Mar. 2010 - Jun. 2010

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