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Work Background
Kelsey-Seybold ClinicSr. Digital Strategist
Oct. 2020Houston, Texas, United StatesAs a Sr. Digital Strategist, I produce and oversee the execution of comprehensive marketing campaigns designed to engage a wide audience and significantly boost clinic appointments across multiple touchpoints. • Achieved a ~10% surge in doctor appointments through the creation and implementation of highly successful paid Meta/Facebook advertising campaigns.
• Boosted conversion rates across various promotional landing pages by identifying content conversion killers and adding trust-building graphic elements.
• Spearheaded the planning and execution of wining digital marketing campaigns, delivering an average of 35% uplift in leads.
• Led the integration of digital marketing efforts across online channels to enhance the consumer journey, achieving a significant increase in engagement and conversion rates.
• Managed marketing budget effectively, optimizing campaigns across paid search, social media, and email marketing to maximize ROI.
• Implemented targeted traffic generation strategies, leveraging various digital channels and campaign tactics to drive qualified traffic to promotional landing pages and maximize conversion opportunities.
• Managed and nurtured strategic relationships with marketing agencies and partners to augment the reach and efficacy of marketing campaigns.
The Children's Rehabilitation Institute of TeletónUSADigital Social Media Strategist
Apr. 2016 - Mar. 2017San Antonio, Texas AreaAbout the Children’s Rehabilitation Institute
"We are a new pediatric research and rehabilitation health center that is leading the way the world perceives, treats and integrates differently abled children and their families into society across the U.S." -------------------------------------- Through digital content marketing campaigns, support all CRIT-USA’s online efforts and the yearly TeletonUSA fundraising event aired nationally by Univision. - Develop digital content-marketing campaigns: Map out, implement, monitor day-to-day activities, and present results reports for different digital content marketing strategies - Create, curate, and manage all published content (images, video and written) - Manages content syndication from external sources into digital products – identifying opportunities, establishing and managing relationships, integrating feeds, and curating links to syndicated information into content streams - Provide creative direction to update communication channels and platforms accordingly (i.e., social media networks, thumbnails, online ads, landing pages, banners, blog, etc.) - Monitor, listen and respond to end-users across all active social media channels and collaborate closely with internal teams to ensure responses are appropriate - Research and leverage relationships with relevant bloggers and influencers in order to increase exposure and following of the pages - Conduct audits and compile data into actionable insights that inform and optimize the content strategy - Gathering and organizing information to help with decision-making regarding media placement, campaign length, featured services, and technical details - Preparing advertising budgets, calendars and project schedules - Oversees the organizations’ website, trafficking, editing, and posting new blog content from internal sources, outside contributors, and third party syndication sources - Monitor online trends, tools, applications, channels, design and strategy
VRTC, Inc.Digital New Business Manager
Dec. 2015 - Apr. 2016Houston, Texas AreaAbout VRTC, Inc.
"We are a Hispanic marketing agency that helps you shape ideas and reduce risk. We offer quick turnarounds to create product conversations in the Hispanic and total markets." -------------------------------------- -- Develop strategies and activities to support the Digital New Business Department in attaining and/or exceeding goals in:
Social Media revenue-generating offerings
Digital paid advertising, including content curation
Other areas where content marketing drives or supports strategy and results -- Align performance to create results through the department. Create and oversee processes for setting clear expectations, assessing performance and providing developmental opportunities, timely feedback, coaching and recognition to improve performance results -- Actively participate in the sales process by providing support at client meetings as needed for key accounts -- Develop and deliver dynamic, engaging proposals and presentations for client pitches -- Personally recruit and hire the best talent by actively pursuing potential talent for the company and by participating in consistent, objective and documented selection processes -- Oversee and research current market changes and demands to effectively implement new business strategies and proactively adapt and remain competitive -- Recognize areas of opportunity (industry, category) based on market data, trends and current campaign observations
ONE GOOD DESIGNHead of Content
Mar. 2015 - Oct. 2020Houston, Texas AreaClients: Motridal, Genesys Works, Supply Solutions of Texas, Inc., Xenon Lift Services, Italy America Chamber of Commerce, WeatherShield Solutions, FIX Foreign Exchange, CIMA America, Logosnet Sweden, ADCS Properties LP, Discount Clearance Store, Arena Theatre Music Center, Verdant, Tostada Regia Restaurants. -- Lead and manage content marketing and promotion efforts for corporate clients
-- Manage all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns for different clients
-- Planning and implementing editorial calendars to optimize content conversion rates
-- Design, build and maintain clients' social media presence
-- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) -- Identify trends and insights, and optimize spend and performance based on the insights
-- Brainstorm new and creative growth strategies
-- Plan, execute and measure experiments and conversion tests
-- Collaborate with internal teams to create landing pages and optimize the user experience
-- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints -- Monitoring, measuring and optimizing advertising campaigns and brand programs
-- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
VRTC, Inc.Digital Content Producer
Dec. 2014 - Dec. 2015Houston, Texas AreaAbout VRTC, Inc.
"We are a Hispanic marketing agency that helps you shape ideas and reduce risk. We offer quick turnarounds to create product conversations in the Hispanic and total markets." -------------------------------------- - Oversees VRTC’s website, trafficking, editing, and posting new content daily from internal sources, outside contributors, freelance writers, and third party syndication sources
- Develops reports of online target audiences and their behavior
- Manages content syndication from external sources into digital products – identifying opportunities, establishing and managing relationships, integrating feeds, and curating links to syndicated information into content streams
- Reviews statements and estimates of work prior to client review
- Contribute to social media strategy
- Produces and manages engaging content over a variety of digital platforms; including blogs, social media posts, infographics and articles
- Creates and implements paid advertising strategies: Google AdWords, Facebook advertising, Twitter advertising, and sponsored posts
- Build and engage online communities via social media and optimal SEO practices
- Implements a metrics-driven approach to optimize content strategy
- Manages relevant analytics reports and content tracking
- Writes and transmits digital campaign reports to clients
- Develops new websites -- web engineering, content architecture, content development, etc.
VRTCAccount Executive
Nov. 2013 - Dec. 2014Houston, Texas AreaAbout VRTC, Inc.
"We are a Hispanic marketing agency that helps you shape ideas and reduce risk. We offer quick turnarounds to create product conversations in the Hispanic and total markets." -------------------------------------- - Leading the overall strategy, planning and team coordination to best meet clients’ objectives - Day-to-day client communication and translating client objectives into campaign strategies
- Directing campaign strategies including budgeting, data and inventory mix
- Communicating client expectations and demands to the agency’s team
- Communicating campaign status, issues and opportunities to the team - Making insightful recommendations for new products, or enhancements
- Planning and Implementing SM strategies for different clients
- Leading PR efforts for the Houston Symphony (Hispanic market)
- Managing and mentoring a team
Cy-Fair Federal Credit UnionMarketing Communications Coordinator | Graphic Designer
Feb. 2010 - May. 2013Houston, Texas AreaAbout Cy-Fair Federal Credit Union
"Cy-Fair FCU serves more than 20,000 members with more than $182 million in assets. Financial products and services include: Free Checking Accounts, Credit Cards, Auto Loans, Home Equity, Mortgage, Business Lending, and much more." --------------------------------------
- Contributed to rapid business growth by supporting the VP of Marketing in the development of creative strategies/briefs, media strategies, plans and execution for assigned communication projects
- Administered the company’s marketing operational budget
- Planned and executed different credit union and community events
- Responsible for website maintenance and creating promotional landing pages
- Designed online banners, OOHs, retail displays, newspaper & magazine
advertisements, etc.
- Collaborated with top management to produce TV commercials
Independent Contractor | Marketing & CommunicationsMarketing Freelancer
Dec. 2008 - Feb. 2010Houston, Texas Area- Spanish Copywriter: Developed Spanish translations for UT MD Anderson's ASPIRE program, a tobacco prevention website targeted to national and international audiences. Please visit: https://www2.mdanderson.org/sapp/aspire/ - Event Coordinator: Red Carpet Media Centers for Network Music Specials. Assisted management in the 9th Annual Latin Grammy Awards - Marketing Communications Specialist for Church On The Rock, Katy. Assisted senior management with different promotional events, presentations, websites for conferences, and fund-raising efforts - Marketing Research: Managing the distribution of surveys and questionnaires, making presentations, and moderating focus groups for Hispanic Research Services. Clients: Bank of Amercia, General Mills & Univisión
Lopez Negrete CommunicationsAccount Coordinator: Bank of America (US Hispanic Market)
Sep. 2007 - Nov. 2008Houston, Texas AreaAbout Lopez Negrete Communications
"Lopez Negrete Communications is an independent, Hispanic owned and operated full service agency specializing in Hispanic marketing." -------------------------------------- - Coordinating multiple projects and ensuring all deliverables and commitments were upheld; and making certain expectations of clients, team members, as well as vendors, were met if not exceeded
- Developed and presented monthly, quarterly, and yearly financial reports
- Contributed to broadcast, print and online initiatives
- Served as the first level of accountability for all collateral material going to the client by ensuring quality of copy, translation, and change order contents in a timely manner
Live NationMarketing Intern
May. 2006 - Aug. 2006About Live Nation
"Live Nation is an American live-events company based in Beverly Hills, California, focused on worldwide concert and entertainment-show promotions." -------------------------------------- - Contacting artist representatives to obtain promotional materials
- Assistance in street level promotions
- Writing press releases
- Market research
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