Requests
9
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Work Background
Sportsider S.A. de C.V.Marketing Specialist
Jul. 2024Mexico
MetakrilBrand and Marketing Strategist
Aug. 2023MexicoResponsible for rebranding and implementing comprehensive brand and marketing strategies to drive business growth and enhance market presence. – Rebranding Initiative: Led the rebranding implementation, simplifying pronunciation and increasing brand retention among clients. – Strategic Visual Development: Collaborated closely with various departments to create a new visual strategy aligned with Metakril's medium and long-term goals. – Content Creation: Developed static and audiovisual content, including the company's website and social media content. – Advertising Campaign Strategy: Designed and executed advertising campaigns to boost sales, successfully generating increased revenue. – Organic Content Strategy: Created and implemented an organic content strategy for social media platforms. – Social Media Management: Managed the brand's social media accounts, ensuring consistent and engaging content. – CRM Implementation: Applied CRM systems to improve lead management and client quotation processes.
Odigós StudioBrand Strategy and Communication
Aug. 2023 - Jul. 2024MéxicoResponsible for developing and leading brand and communication strategies across various high-profile projects in LATAM. Expertise in driving market research, brand development, and multimedia campaign execution for diverse clients, ensuring alignment with business goals and market demands. – Strategic Development and Execution: Initiated and led comprehensive brand strategies for clients, managing all phases from market research to strategy formulation, ensuring consistent brand messaging across all channels. – Project Management and Team Leadership: Directed cross-functional teams in the execution of branding, design, and multimedia production tasks. Ensured team alignment with strategic objectives through effective communication and leadership. – Event and Campaign Success: Spearheaded rebranding and communication strategies for major events in LATAM. Managed exhibition stands at industry-leading events, enhancing user experience through innovative digital interfaces and customer journey mapping. – Media Production Oversight: Produced successful advertising campaigns and multimedia content, realigning brands' identities with their core values. – Continuous Improvement and Analysis: Regularly assessed and refined brand strategies based on detailed market analysis and competitive landscape insights. Enhanced project execution through strategic editorial and multimedia guidelines. – Client Relationship and Team Enhancement: Fostered strong relationships with clients to develop tailored branding and content strategies, significantly boosting client satisfaction and team performance.
EFEGE PhotoPhotographer
Nov. 2021 - Jul. 2022Mexico City, Mexico
Profesional independienteFreelance
Aug. 2020MexicoDesarrollo de preproducción para distintas marcas
Conceptualización de imagen
Diseño de presentaciones para clientes
Ejecución de la propuesta fotográfica
Postproducción de la propuesta
Dirección creativa de distintas marcas
Desarrollo de plan mensual y semanal
Comunicación en plataformas
Blu Creative AgencySenior Content Creator
Jan. 2020 - Aug. 2023MexicoDesarrollo de preproducción para distintas marcas
Conceptualización de imagen
Diseño de presentaciones para clientes
Ejecución de la propuesta fotográfica
Postproducción de la propuesta
Dirección creativa de distintas marcas
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