Odigós StudioBrand Strategy and Communication
Aug. 2023 - Jul. 2024MéxicoResponsible for developing and leading brand and communication strategies across various high-profile projects in LATAM. Expertise in driving market research, brand development, and multimedia campaign execution for diverse clients, ensuring alignment with business goals and market demands. – Strategic Development and Execution: Initiated and led comprehensive brand strategies for clients, managing all phases from market research to strategy formulation, ensuring consistent brand messaging across all channels. – Project Management and Team Leadership: Directed cross-functional teams in the execution of branding, design, and multimedia production tasks. Ensured team alignment with strategic objectives through effective communication and leadership. – Event and Campaign Success: Spearheaded rebranding and communication strategies for major events in LATAM. Managed exhibition stands at industry-leading events, enhancing user experience through innovative digital interfaces and customer journey mapping. – Media Production Oversight: Produced successful advertising campaigns and multimedia content, realigning brands' identities with their core values. – Continuous Improvement and Analysis: Regularly assessed and refined brand strategies based on detailed market analysis and competitive landscape insights. Enhanced project execution through strategic editorial and multimedia guidelines. – Client Relationship and Team Enhancement: Fostered strong relationships with clients to develop tailored branding and content strategies, significantly boosting client satisfaction and team performance.