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Work Background
Danielé Perna DesignsMarketing Consultant
Feb. 2024 - Sep. 2024New York, New York, United States• Developed and executed marketing initiatives that increased brand visibility by 25% across major design events and showroom activations in New York.
• Strengthened client engagement strategies, leading to a 20% improvement in project approval rates and enhanced customer satisfaction.
• Expanded business opportunities by cultivating 11+ new trade partnerships, improving supplier terms, and enriching the client service experience.
• Drove the studio’s initial market expansion into Colorado, US by establishing 7 key early-stage collaborations and building local presence.
• Led creative proposal development, achieving a 28% higher client conversion rate by aligning design concepts with strategic marketing goals.
Senac Espírito SantoCreative Strategist
May. 2017 - Apr. 2022Vitória, Espírito Santo, Brazil• Developed and executed 20+ multi-channel campaigns annually, increasing brand visibility and strengthening Senac’s position as a leading vocational training provider.
• Led a creative team of 4+ designers and copywriters, delivering high-impact digital, print, and audiovisual content with a 97% on-time completion rate.
• Elevated audience engagement by 47% across social media platforms and expanded market reach by securing 13+ strategic media partnerships.
• Led branding efforts that resulted in Senac receiving the "Recall Award" from 2018 to 2022, positioning the institution as the leading local brand in professional training.
• Enhanced national visibility and secured additional funding for local branches by developing communication strategies for “Senac Professional Training Competitions,” increasing event participation by 33%.
Record News Espírito SantoAdvertising Specialist
Jan. 2016 - Apr. 2017Bento Ferreira, Vitória - ES• Designed on-air graphics, promotional visuals, and advertising materials across TV, radio, and digital platforms, maintaining a 95% consistency rate with brand visual identity standards.
• Created motion graphics, social media content, and print assets that supported nationwide news programming, contributing to a 20% growth in digital audience engagement.
• Led visual branding efforts for large-scale brand activations and public campaigns, partnering with local brands and government initiatives to drive community engagement by 30%.
• Directed creative efforts for Brazil’s third-largest Carnival parade, boosting national broadcast visibility and increasing event viewership by an estimated 25%.
• Partnered with journalists, editors, and commercial teams to streamline project workflows, improving creative production efficiency by 30% and accelerating project delivery timelines.
Record News Espírito SantoArt Director
Aug. 2013 - Dec. 2015Bento Ferreira, Vitória - ES
Quatro Porum AgênciaJunior Art Director
Jul. 2012 - Dec. 2012Fortaleza, Ceará, Brazil• Developed branding concepts, visual identities, packaging designs, and advertising materials for regional and national brands, contributing to a 15% increase in brand engagement across key platforms.
• Produced storyboards and layouts for TV and social media commercials, enhancing visual storytelling and supporting a 12% expansion in campaign reach.
• Partnered with art directors and copywriters to execute 10+ integrated marketing campaigns, ensuring creative consistency and contributing to a 20% boost in campaign audience engagement.
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