Record News Espírito SantoAdvertising Specialist
Jan. 2016 - Apr. 2017Bento Ferreira, Vitória - ES• Designed on-air graphics, promotional visuals, and advertising materials across TV, radio, and digital platforms, maintaining a 95% consistency rate with brand visual identity standards.
• Created motion graphics, social media content, and print assets that supported nationwide news programming, contributing to a 20% growth in digital audience engagement.
• Led visual branding efforts for large-scale brand activations and public campaigns, partnering with local brands and government initiatives to drive community engagement by 30%.
• Directed creative efforts for Brazil’s third-largest Carnival parade, boosting national broadcast visibility and increasing event viewership by an estimated 25%.
• Partnered with journalists, editors, and commercial teams to streamline project workflows, improving creative production efficiency by 30% and accelerating project delivery timelines.