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Work Background
Preventive Measures, Inc.Director of Communications
Aug. 2024Lead strategic communication initiatives to enhance awareness and engagement for Preventive Measures' mental health and home services via internal and external outreach, digital, and social channels. Drive the PM Foundation's mission to make mental health support accessible and equitable for all communities.
Maze MktgMarketing and Brand Development Consultant
Jan. 2021Charlotte, North Carolina, United States
YMCA of the USA (National Resource Office)Director of Social Responsibility
Jan. 2017 - Dec. 2018Pocono Family YMCA Oversaw business development, fundraising, grant writing, membership marketing and community volunteer program.
Gemini Pro Communications, LLCStrategic Marketing Specialist/Consultant
Jun. 2016Building Brands - always keeping in mind - People. Progression. Productivity. Profits. *Change driver developing brands’ communications strategies and refining goals. *Expertise in leading global and domestic marketing and building organizational structure/teams. *Design and execute winning campaigns, competitive analysis, creative and brand management, partnerships/influencer strategy, communications planning, digital/social media and public relations.
OuidadHead Of Marketing
Jun. 2015 - May. 2016Greater New York City AreaLed brand innovation, new product development, digital content strategy, promotional planning, business development and public relations for the pioneer brand of luxury curl care and styling - dedicated to empowering individuals to understand, enhance and love their curly hair.
L'OréalAVP Marketing, US
Dec. 2013 - May. 2015Greater New York City AreaLed domestic operations for BtoB and BtoC multicultural marketing activity including all integrated communication - creative advertising, CRM, digital and social initiatives. Responsible for P/L management and brand marketing strategy for multiple distribution channels.
L'OréalDirector, Global Marketing, MIZANI
May. 2012 - Dec. 2013Greater New York City AreaResponsible for global product development of a new strengthening franchise, building relevant extensions for natural hair care and styling including re-staging of select products. Delivered professional and retail offerings to multiple distribution channels including Sally Beauty Supply, Ulta, and JCPenney.
L'OrealDirector, Business Development, MIZANI
May. 2011 - May. 2012Greater New York City AreaManaged sales for SalonCentric, Beauty Systems Group (Cosmoprof) and AAFES (American Armed Forces Exchange Services) accounts. Presented, sold-in and implemented BtoB promotions to satisfy customer demand for texture based products generating growth and continued buy-in.
L'OrealDirector, Integrated Marketing Communications, MIZANI & L'Oreal Technique
Dec. 2009 - May. 2011Greater New York City AreaLed marketing communication strategy for two specialty brands within the L'Oreal Salon Products Division. Managed all advertising, digital, CRM, media spending and POS.
L'OrealMarketing Manager/Sr. Manager
Aug. 2004 - Dec. 2009Greater New York City AreaManaged product development and operational projects for multiple brands within L'Oreal Professional Products Division including Redken for Men, L'Oreal Professionnel, L'Oreal Technique and Mizani.
NickelodeonDirector Public Affairs and Administration
Jan. 1998 - Dec. 2002Greater New York City AreaManaged corporate and employee communication for senior executives and staff of 500, developed pro-social programming including public affairs/research for child/family advocate community including award winning Cable in the Classroom initiative.
NickelodeonCreative Associate/Manager - Nick Movies
Nov. 1995 - Feb. 1998Greater New York City AreaDeveloped marketing promotions for the launch of Nick's first feature film Harriet the Spy, Good Burger and the early development of the first Rugrats Movie.
NickelodeonAd Sales Promotions Coordinator
Jan. 1994 - Nov. 1995Greater New York City AreaBuilt added value to sponsored promotions, on-pack and in-store promotions for key advertisers; managed early development of the affiliate and corporate costume character program and famed Kid's Choice Awards post show special event.
City Year BostonEducation Coordinator
Jan. 1991 - Dec. 1993Greater Boston Area
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