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Work Background
HMS Growth PartnersFounder & Chief Growth Partner
Jan. 2024Honored to spearhead a team partnering with multiple companies and leaders across industries including retail, restaurants, hospitality, consumer, entertainment, education, health/beauty, franchising, and private equity. Our approach, rooted in extensive and successful multi-brand C-suite experience, centers on the core and proven belief that delivering next-level revenue, operations excellence, customer satisfaction, and profit growth, comes from understanding and forging authentically differentiated B2C and C2B heart, mind, and soul connections with customers and internal teams. And time and time again, it's those connections discovered, and executed well, that become the accelerator for legendary customer loyalty, employee satisfaction AND business performance.
Baylor University - Hankamer School of BusinessExecutive in Residence
Jan. 2024Partnering with Baylor's Hankamer School of Business in a unique role focused on guest lecturing, student mentoring, strategy development, innovating corporate/university connections, and more.
Ivybrook AcademyPresident
Jan. 2024Proud to help guide a quickly growing, purpose-driven, differentiated education brand -- with incredible founders, proprietary curriculum, and a phenomenal group of franchisees -- into the next phase of system-wide growth and community impact.
Denny'sPresident
Jan. 2022 - Dec. 2023Dallas-Fort Worth MetroplexLed all aspects of the iconic Denny's brand including operations, marketing, digital, product development, training, restaurant finance, e-commerce, human resources and communications. Inclusive of $2.9M in systemwide sales revenue, nearly 1600 restaurants and 220 franchise owners. During President tenure, oversaw systemwide investments in equipment and technology, led expansion of 24-hour operations, launched new and profitable value menu, launched comprehensive digital transformation, oversaw increase in guest experience metrics of +200%, revamped menu pricing process for increased speed and flexibility, rolled out new CRM platform and systemwide rollout of new equipment ($10M system investment with 100% franchisee participation), and oversaw creation 5-year strategic roadmap.
Denny'sExecutive Vice President, Chief Brand Officer
Jan. 2018 - Dec. 2022Dallas-Fort Worth MetroplexLed team to improvements and/or changes to 80% of core menu over 5-year period, resulting in 12-point increase in taste/quality metric. Launched econometric media mix modeling analysis, leading to 12% ROAS improvements in effectiveness. Expanded Denny’s on Demand e-commerce digital platform, growing from 6% to 20%. Partnered with COO to navigate system through COVID, working with franchise owners to create innovative revenue-driving solutions and simplify operations. Created and launched three additional profitable virtual brands (The Burger Den, The Meltdown, Banda Burrito).
Identified +$10MM in savings to battle food and labor cost pressures for corporate and franchise owners. Served as point person for brand's successful and industry-model franchisee relations.
Created, rolled and amplified Denny's "We Love to Feed People" brand purpose, including creation of Mobile Relief Diner to deployed to disaster areas, and over $34MM raised in donations to key philanthropic partners across system.
Denny'sSenior Vice President, Chief Marketing Officer
Jan. 2014 - Dec. 2018Greenville-Spartanburg-Anderson, South Carolina AreaCreated and led system through launch of Denny's on Demand digital e-commerce (delivery + carryout) program, becoming the first in the category to launch such a program, leading to highly incremental sales to top and bottom lines of operators and franchisees. Created head-turning and traffic-driving partnerships with brands including Pandora, Hulu, Twitter, Nickelodeon, Warner Brothers, Disney, Sony, ESPN, Buzzfeed and more. Led creation of award-winning social media voice, significantly increase brand relevancy metrics with GenZ (+32%).
Denny'sVice President Marketing & Insights
Jan. 2007 - Dec. 2014Greenville-Spartanburg-Anderson, South Carolina AreaLed work identifying and subsequently articulating brand's breakthrough "America's Diner" positioning, serving as decade-long north star for brand turnaround. Created and launched $2468 value menu, the first value menu offering choices across categories, leading to turn in traffic numbers and profitable 15% mix in first few years of launch. Created brand's first-ever 18-month rolling marketing calendar and consumer & stage-gate based product development process.
Houston Rockets, National Basketball AssociationChief Marketing Officer
Jan. 2005 - Dec. 2007Houston, Texas, United StatesLed all aspects of marketing, brand and revenue generation including brand development, advertising, merchandising, e-marketing, database marketing, game & fan experience, social media, research, broadcasting, media relations, public relations and community outreach.
Yum! Brands, Pizza Hut Inc.Director of Marketing, Insights & Strategy
Jan. 1995 - Dec. 2005Multiple leadership positions including brand marketing, national product launches, menu development, consumer insights and strategy, product innovation, field marketing and finance.
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