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Work Background
Self-employedIndependent Contractor
Jul. 2018Washington, District of Columbia, United StatesAs an independent contractor, I work with companies to build visibility and establish credibility over the long term through targeted content marketing and communications programs. My clients represent a broad range of business categories and sizes. They trust and rely on me to provide blueprints, strategic guidance, and tactical implementation to magnify their marketing efforts to help grow their businesses. Clients include N-able (formerly SolarWinds MSP), Keeper Technologies, BLINK Charging, and LIFTinnovate. Services include marketing plan development, internal and external communication program development, brand strategy and messaging, content marketing (case study, eBook, and blog writing), public relations, and event planning and management.
LIFTinnovateExecutive Director of Marketing (Acting)
Jul. 2018 - Sep. 2021Led and directed complete corporate rebrand through all aspects of design, messaging, and tone – from concept through execution including:
- Logo design
- Website content and agency management
- Brand messaging
- Corporate videos - Blogs and case study development - Managed internal design team to create consistent branding across web, social, conferences, partners, and sales enablement.
- Developed executive thought leadership programs, including C-level bylines and speaking opportunities.
- Planned, managed, and executed integrated public relations activities.
- Worked with creative agency to create videos and promotions to enhance sales campaigns.
Tata CommunicationsHead of Service Provider Marketing Communications
Jan. 2011 - Jul. 2018Herndon, VABuilt and implemented the overall marketing communications program for the global service provider business unit of Tata Communications including marketing strategies, campaigns and programs to drive revenue, customer preference and brand awareness.
Sun Microsystems/SevenSpace, Inc.Senior Marketing Principal
Jan. 2004 - Nov. 2010Responsible for product marketing programs and generating new business for Sun and SevenSpace (acquired by Sun Microsystems in early 2005) through the creation, management and execution of campaigns, events, AR and PR, and client reference programs. - Managed internal staff of 6 and external agencies in the development and production of print and online marketing campaigns, messaging/positioning, channel marketing initiatives, trade shows, sales and client training materials, client relations, public/media relations, collateral, website content and enhancements and event planning.
- Managed, tracked, and allocated annual marketing budget in excess of $1 million.
- Developed and executed metrics-driven lead generation campaigns utilizing direct mail and email offers, teleprospecting, eNewsletters, whitepapers and web services generating pipeline of over 500 new opportunities. - Demand generation campaigns led to acquisition of largest SevenSpace direct deal (over $5 million in recurring revenue).
CapGeminiDirector of Marketing
Oct. 2002 - Dec. 2004Responsible for oversight and implementation of all sales and marketing activities for technology acquisition service line of Cap Gemini Ernst & Young. Worked for same group for over eight years through a variety of company transitions (see E&Y Technologies).
- Created, managed and executed go-to-market programs.
- Managed budget of over $1 million
- Managed agency relationships and drove PR and AR campaigns around CGE&Y technology services.
- Built and executed metrics-driven lead generation campaigns utilizing direct mail, teleprospecting, surveys and web services generating pipeline of 200 new opportunities and $7 million in technology sales.
- Developed strategic demand generation activities and sales tools focused on building the pipeline through a phased approach and delivery process.
Ernst & Young TechnologiesDirector of Marketing
Oct. 1999 - Oct. 2002Director of Marketing
Responsible for marketing department staffing, forecasting, budgeting, strategic planning, branding, public relations, events, market research, and alliance marketing initiatives.
- Interviewed, hired, and supervised marketing staff of 12 and administered annual marketing budget in excess of $2.5 million.
- Developed, coordinated and led launch of EYT branding campaigns including collateral, PR/AR, website design/content and lead generation programs.
- Constructed and implemented highly targeted direct mail, email and telemarketing campaigns to both commercial and association market generating in excess of 500 qualified leads and over $9 million worth of potential bid/sales opportunities.
- Planned, managed and executed integrated public relations/analyst activities that led to over 600 media placements and EYT recognition as number four in the Inc. 500 “Fastest Growing Private Companies” list.
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