TracyLockeManaging Director
Oct. 2008 - Oct. 2010Client services leader on two key accounts best representing the agencies brand-to-retail offering with oversight of 30 + people and over $45 MM in billings: TXU Energy, a 125+ year brand with a strong community presence helping Texans save money and energy while investing heavily to become a more sustainable enterprise; and Texas Lottery, which generates $8 billion in annual sales and to-date has contributed $32 billion to state public education and $237 Million to veterans programs.
• Responsible for overall team leadership, client contract, strategic planning, and operations • Grew each business 20% amidst most challenging economic climate in decades
• Met CMO change by reimaging team with new scope, staff and operating model to solidify account
• Re-established agency as lead general contractor with management oversight of 2 specialized agencies plus expanded scope into promotions and media
• Instilled positive, motivating, & inspirational team environment through talent development approach of empowerment and accountability • Member of Dallas office leadership team steering the overall direction of agency Launched a cause marketing unit to consult with agency teams and work with clients: strategic insights and best practices, signature cause campaign creation, creative consulting and development, non-profit branding, corporate alliance development, fundraising and more.
• Cause experience included work with 7-Eleven, YUM! Brands (Pizza Hut, Taco Bell, KFC), Clorox Company, Cargill, Nokia, Frito-Lay, Make-A-Wish Foundation, Livestrong, Rebuilding Together, Meals on Wheels, Feeding America and more